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How to Find TikTok Trending Products?

TikTok has revolutionized the way we consume content, and it's now transforming how we shop. The TikTok Shop Affiliate Program is an incredible opportunity for content creators to monetize their influence by promoting TikTok trending products. In this extensive guide, we will explore how to identify the best products for TikTok Shop, create engaging content, and maximize your earnings through strategic product selection and promotion.


Understanding the TikTok Shop Affiliate Program

What is the TikTok Shop Affiliate Program?

The TikTok Shop Affiliate Program allows content creators to earn commissions by promoting products in their videos. By tagging products directly in TikTok videos, creators can drive sales and earn a percentage of each sale made through their referral. This program leverages TikTok’s massive user base and its highly engaging video format to create a seamless shopping experience.

How Does It Work?

1. Create a TikTok Account: If you don’t already have one, sign up for a TikTok account.

2. Join the Affiliate Program: Apply to become a TikTok Shop affiliate. This process typically involves filling out an application and providing details about your TikTok profile and content style.

3. Select Products: Choose products to promote based on trending data and potential for viral content. It’s essential to pick products that align with your niche and audience preferences.

4. Create Content: Make engaging videos featuring the products. Think about creative ways to showcase the product’s features and benefits in a manner that will captivate your audience.

5. Tag Products: Tag the products in your videos to link them to the TikTok Shop. This makes it easy for viewers to purchase the products directly from your video.

6. Earn Commissions: Earn a commission for every sale generated through your tagged videos. The commission rates can vary depending on the product and the seller, so it’s important to choose products with lucrative commission structures.


Criteria for Selecting Winning Products

Choosing the right products is crucial for success in the TikTok Shop Affiliate Program. Here are the key criteria to consider:

Viral Potential

A product must have the potential to go viral. Consider if you can create simple, engaging videos that resonate with your audience. Products that can be demonstrated effectively in a short video tend to perform well. Look for products that are visually appealing or have a unique selling proposition that can be easily showcased.

Sales and Demand

Evaluate the product's sales history and current demand. Tools like ShopPlus can provide insights into the revenue and sales performance of various products, helping you identify those with proven success. Prioritize products that are already popular and have a strong track record of sales.

Inventory Availability

Ensure the product has sufficient stock. A viral video with low-stock items will limit your earning potential. It's important to verify that the products you choose to promote are readily available and can meet the demand generated by your promotional efforts.

Product Quality and Reviews

Check the seller's ratings and product reviews. Promoting high-quality products with positive reviews increases trust and boosts your chances of making sales. Avoid products with poor ratings or negative reviews, as these can harm your reputation and reduce the likelihood of repeat sales.

Commission Rates

Consider the commission percentage. Aim for products with a commission rate of at least 10%, but higher rates (20% or more) are preferable for maximizing earnings. The commission rate directly affects your profitability, so it's essential to select products that offer attractive compensation for your promotional efforts.


Using Shoplus for Product Research

Overview of Shoplus

Shoplus is a powerful TikTok analytics tracker for conducting product research. It provides comprehensive data on product sales, trends, and commissions, allowing you to make informed decisions. This tool can be a game-changer in identifying lucrative products to promote on the TikTok Shop Affiliate Program.

Steps to Conduct Product Research

1. Login to Shoplus: Sign up and log into your Shoplus account.

2. Access Product Data: Navigate to the 'Products' tab and click on 'Top Sales.' This section provides an overview of the best-performing products based on sales data.

3. Filter Products: Use filters such as country, category, price, and commission rates to narrow down your options. This helps you focus on products that align with your audience and have high earning potential.

4. Analyze Data: Review the sales figures, revenue, and commission rates to identify high-potential products. Look for products that have consistently high sales and favorable commission structures.

5. Save Favorites: Add promising products to your favorites list for easy access later. This allows you to keep track of products you're interested in promoting and compare their performance over time.


Advanced Strategies for Maximizing Earnings

Leveraging Influencer Collaborations

Partner with other influencers to expand your reach. Collaborative videos can introduce your audience to new products and vice versa, creating a win-win situation. Collaborations can also bring in fresh content ideas and diversify the types of products you promote.

Utilizing Paid Advertising

Invest in TikTok ads to promote your videos. Paid advertising can help boost the visibility of your content and attract a larger audience. Use targeted ads to reach specific demographics and maximize the effectiveness of your campaigns.

Engaging with Your Audience

Interact with your followers by responding to comments and messages. Engaging with your audience builds trust and encourages them to make purchases through your links. Host Q&A sessions, live streams, and giveaways to keep your audience engaged and invested in your content.

Tracking Performance

Regularly review the performance of your videos and product links. Use analytics tools to understand what’s working and adjust your strategy accordingly. Pay attention to metrics such as views, engagement rates, and conversion rates to refine your approach and maximize your earnings.

Staying Updated with Trends

Stay current with TikTok trends and adapt your content to align with popular themes. Incorporating trending sounds, challenges, and hashtags can increase the visibility of your videos and attract more viewers. Be proactive in identifying emerging trends and finding creative ways to integrate them into your product promotions.

Building a Strong Personal Brand

Establish a strong personal brand that resonates with your audience. Consistently producing high-quality, authentic content will help you build a loyal following. Your personal brand should reflect your values and the types of products you promote, fostering trust and credibility with your audience.

Exploring Multiple Niches

While it’s important to have a primary niche, exploring multiple niches can diversify your income streams. For example, if you primarily focus on fitness products, consider branching out into related areas such as health supplements, workout gear, or wellness products. This approach can help you reach a broader audience and increase your overall earnings.



The TikTok Shop Affiliate Program presents a significant opportunity for content creators to monetize their influence. By selecting the right products, leveraging advanced strategies, and utilizing tools like ShopPlus, you can maximize your earnings and achieve success. This program is a dynamic and exciting way to combine your creativity with the potential for substantial financial rewards. Start exploring TikTok trending products today and take the first step towards becoming a top TikTok Shop affiliate.


Kayla is a creative writer and Content Marketer at Shoplus, focusing on topics surrounding social media and digital marketing. If you can't reach her, she's probably daydreaming at the beach. Keep up with her to discover more TikTok opportunities.
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