How to Use TikTok Hashtags to Increase Video Exposure?
Mike2024-04-09 02:52:20

Creating engaging content is essential for TikTok success, but have you ever considered the secret sauce behind skyrocketing views and shares? It's time to unravel the mystery and dive into the world of TikTok tags, where strategic placement can transform your videos from hidden gems into viral sensations! While crafting captivating content is undoubtedly important, harnessing the power of TikTok tags can catapult your videos to new heights of promotion and reach. So, buckle up and get ready to embark on a thrilling journey through the art of setting up TikTok video tags to maximize your play traffic!

Why Use Tags on TikTok?

1. Precise Recommendations:

Utilizing TikTok tags is akin to strategically placing signposts along a busy highway. When users search for specific tags, they are essentially navigating these digital highways. By incorporating relevant tags into your video content, you increase the likelihood of it being discovered by users interested in those topics.

2. Attract Similar Interests:

Picture TikTok tags as magnets, attracting users with similar interests and preferences. When users search for a particular topic or theme, they are drawn to videos tagged with relevant keywords. Thus, by incorporating these tags into your content, you open the door to a wider audience base that shares similar interests.

3. Target Your Audience:

Think of TikTok tags as a GPS guiding users to your content. By using relevant tags, you are essentially programming TikTok's algorithm to navigate your content towards specific user demographics. Whether you're targeting fashion enthusiasts, pet lovers, or fitness fanatics, tags help steer your content towards the intended audience.

4. Create Your Own Pool of Traffic:

Imagine TikTok tags as building blocks for constructing your brand's digital ecosystem. By creating and popularizing specific brand tags, you carve out a distinct niche within TikTok's vast landscape. Users associating with these tags become part of your brand's exclusive community, fostering brand loyalty and advocacy.


Types of TikTok Tags

1. Account Tags:

Account tags serve as virtual identifiers, categorizing users based on their content preferences and posting habits. These tags are automatically assigned by TikTok's algorithm, ensuring that users receive content tailored to their interests. For example, a user frequently posting content about pets will be tagged as a pet enthusiast, receiving recommendations aligned with this interest.

2. Topic Tags:

Topic tags, also known as hashtags, are the lifeblood of TikTok's content discovery engine. They categorize videos into thematic clusters, facilitating user exploration and engagement. Topic tags encompass popular tags, related tags, and brand tags, each serving a unique purpose in enhancing content visibility and reach.

Popular Tags: These tags are the lifeblood of TikTok's trending page, showcasing content aligned with current events, pop culture phenomena, and viral challenges. Videos tagged with popular tags are more likely to garner widespread attention and engagement.

Related Tags: Just as branches extend from a tree trunk, related tags branch out from the core theme of your content. These tags amplify your content's discoverability, connecting it with users interested in similar topics or niches.

Brand Tags: Brand tags serve as virtual storefronts, delineating a brand's presence within TikTok's bustling marketplace. By associating content with brand-specific tags, marketers cultivate brand affinity and recognition among their target audience.


How to Use TikTok Tags?

1. Finding Suitable Tags:

Benchmarking against peers' videos provides valuable insights into effective tag usage strategies. Analyzing how top-performing videos integrate tags can guide your own tag selection process.
To search for relevant topic tags on TikTok, start by opening the app and tapping on the magnifying glass icon. This will take you to the search page. Next, input broad keywords related to your video content, such as "dance" or "comedy". A list of related tags will appear in a dropdown menu below the search bar. You can scroll through this list to find popular topic tags relevant to your video.

Utilizing third-party tools like Shoplus for TikTok analytics hashtag can significantly streamline the process of finding suitable tags for your TikTok content. For instance, you can leverage Shoplus to search for popular hashtags, providing valuable insights into TikTok trends, which can aid sellers and creators in understanding TikTok trends. These tools allow users to view the browsing and liking metrics of trending tags within a specific time frame, providing valuable data for optimizing content strategy.

2. Tagging Strategy for Traffic Videos:

Crafting an effective tag formula for maximizing video exposure requires careful consideration of account category tags, extension tags, and popular tags. By combining these elements strategically, content creators can amplify their videos' reach and engagement.

3. Tagging Strategy for Sales Videos:

Tailoring tag strategies to drive sales necessitates a nuanced approach. Integrating account category tags, sales target area tags, descriptive tags, and expansive tags creates a holistic tag ecosystem conducive to driving conversions and revenue generation.



Remember, while tags serve as powerful TikTok Analytics tools for amplifying content reach and engagement, moderation is key. Overloading videos with tags can dilute their effectiveness and diminish user experience. Thus, striking a balance between relevance and moderation is essential for optimizing tag usage on TikTok. By leveraging TikTok tags effectively, content creators and marketers can unlock new avenues for audience engagement, brand visibility, and business growth on the platform.


Mike is a Content Specialist at Shoplus , who specialised in topics about social commerce and customer behaviour. When he's not working, you can often find him workout at gym. He also enjoys trying new restaurants, swimming and watching movies.