HOT TAKE: im all for a viral product, and the Hatch has definitely been flooding my feed. But, I think this alternative is so much more function, for way less $$. We have used these bulbs every day for years and they are the perfect wake up and wind down signals all throughout our #smarthouse #wakeuproutine #hatchalarmclock #amazonfinds #morningroutine #bedtimeroutine #lights #moodlighting #hatchrestore #sunrisealarmclock #hatch #honestreview #alarmclock #smartlights #homedecor