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The Ultimate Guide to Using Hashtags Effectively on TikTok

If you're looking to expand your reach and gain visibility on TikTok, having a solid hashtag strategy is crucial. Utilizing trending TikTok hashtags not only increases your chances of getting noticed, but also allows you to identify competitors and potential collaborators. Moreover, it provides you with creative inspiration for TikTok content ideas within your industry.In this article, we will delve into everything you need to know about using hashtags effectively on TikTok in order to boost your presence and enhance the chances of your videos going viral.

hashtags on TikTok

Hashtags on TikTok: Do they work?

 Absolutely! Just like other social media platforms such as Twitter and Instagram, hashtags serve as a tool for users to share and discover content and engage in conversations related to their interests. TikTok users can form communities around hashtags, allowing for increased interaction and connection. One of the advantages of hashtags on TikTok is that, being a relatively newer platform, they can have a bigger impact compared to hashtags on more saturated platforms like Instagram, Twitter, or Facebook. This means that you have a better chance of ranking highly for hashtags specific to your niche. Adding hashtags to your TikTok posts is easy; simply type the hashtag symbol (#) followed by a phrase without any spaces. This allows your content to be grouped with others who have used the same hashtag effectively, expanding your visibility to a relevant audience. 

Searching for hashtags on TikTok

In order to search for hashtags on TikTok, all you need to do is open the app and tap on “Discover” at the bottom of the screen. This page will display previews of videos that have been tagged with trending hashtags, making it effortless to explore the TikTok hashtag landscape. Scroll through these previews to find content that resonates with you, or make use of the search bar at the top of the screen to directly search for a specific hashtag.

Formulating a TikTok hashtag strategy

Crafting a TikTok hashtag strategy requires a conscious and calculated approach, ensuring that your content reaches your desired audience effectively. Planning an effective TikTok hashtag strategy involves defining your goals:

1)Who is your target audience for this particular video? 

2)What action would you like them to take after seeing it (e.g., share, follow, make a purchase, visit your website)? 

3) Are you aiming for maximum exposure, or would you prefer to target a specific audience that is more likely to engage with your content?

Answering these questions will provide valuable insights to determine which TikTok hashtags will yield the best results for your post. Popular hashtags are useful for garnering a broader audience, whereas niche hashtags are invaluable for targeting a specific demographic that is more likely to engage meaningfully with your content. Engaging with this audience may lead to higher-quality leads in your sales funnel. However, there might be instances where a broader approach is necessary to reach wider audiences.

Using hashtags to optimize your TikTok content

Here are some essential tips to boost your content using hashtags on TikTok:

1)Find relevant hashtags: Observe the hashtags being used by creators and your competitors in your niche. Take note of which hashtags they utilize most frequently in their popular posts. To further supplement your search, consider using a hashtag generator tool to discover related hashtags that align with your content.

2)Strike a balance between popular hashtags and less competitive ones: While popular hashtags attract a larger audience, they face more competition. Conversely, less competitive hashtags may have less search volume but provide an opportunity to stand out within a smaller niche. It's beneficial to use a combination of both types to maximize your reach on TikTok. For example, the Boosted App incorporates a mix of popular and niche hashtags to increase their reach, as seen in this post: [example TikTok link]

3) Stay up-to-date with trends: Hashtag trends fluctuate over time, so it is essential to ensure that the hashtags you incorporate are current and relevant. For instance, using "#merrychristmas" in February would not be impactful as the festive season has passed. Stay informed about hashtag popularity to align your content strategy with the latest trends.

4)Leverage branded hashtags and hashtag challenges: Develop unique branded hashtags to help your followers find your content easily. On TikTok, branded hashtags can be incredibly effective, offering greater reach compared to other platforms. Consider launching a hashtag challenge where you inspire users to create content, such as a dance or a song, and tag it with your branded hashtag. These challenges encourage users to inspire and motivate each other to create their own content, leading to increased engagement and visibility.

5)The more, the merrier: Don't limit yourself to just one or two hashtags; each hashtag opens new avenues to reach a different audience segment. Utilize as many hashtags as possible to maximize your chances of being discovered. That being said, it's important to keep in mind that TikTok limits captions to only 100 characters. Hence, you need to keep your captions concise to accommodate as many hashtags as possible.

tiktok trending hashtags

There are plenty of ways to keep up with current tiktok trending hashtags, you can use TikTok analytics trackers like Shoplus. It’s not only a trend discovery tool but also helps users to find top influencers. This All-in-One TikTok analytics tool offers a free trial and has 8 features to help your success on TikTok. In addition to understanding tiktok trending hashtags, you can also learn about trending videos, songs and product trends, etc.

By strategically using hashtags on TikTok, you can leverage the immense potential of this platform. With even the simplest planning and forethought, you can utilize hashtags to enhance your online presence, promote your brand effectively, gain new followers, and ultimately convert them into paying customers.


Kayla is a creative writer and Content Marketer at Shoplus, focusing on topics surrounding social media and digital marketing. If you can't reach her, she's probably daydreaming at the beach. Keep up with her to discover more TikTok opportunities.
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