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How to Find TikTok Products to Sell

In the dynamic realm of digital marketing, the TikTok Shop Affiliate program stands out as a lucrative avenue for generating passive income. This platform leverages the viral power of TikTok videos to promote various products, offering affiliates substantial commissions for each sale made through their referrals. If you're looking to capitalize on this burgeoning opportunity, mastering the art of product selection is paramount.


Criteria for Selecting Winning TikTok Products

Finding the right products to promote on TikTok involves a strategic approach that combines market analysis and creative content creation. Here’s how you can identify products with the potential to go viral and drive significant sales:

1. Viral Potential: Creating Compelling Content

The cornerstone of TikTok success lies in the ability to create engaging and shareable content. Choose products that lend themselves well to visually appealing demonstrations or humorous skits—content that resonates with TikTok’s predominantly youthful and trend-driven audience. For instance, products like the Water Flosser and Prime Bites have thrived due to their ability to spark interest and entertainment value in short video formats.

2. Market Demand and Sales Performance

Before diving into promoting a product, assess its market demand and sales performance. Tools like Shoplus provide invaluable insights into a product’s sales history, demand metrics, and current popularity. Look for products that have a proven track record of sales—ideally, those that have sold hundreds to thousands of units. This ensures there is existing consumer interest and potential for scalability in your affiliate efforts.

3. Inventory Availability and Seller Reputation

A viral TikTok video can lead to a sudden surge in demand. Ensure the products you promote have adequate inventory available to fulfill potential orders promptly. Additionally, check seller reviews and ratings to ensure you're partnering with reputable brands offering high-quality products. Positive reviews not only validate the product's credibility but also enhance your audience's trust in your recommendations.

4. Commission Structure: Maximizing Earnings

While selecting products, consider the commission structure offered by the TikTok Shop Affiliate program. Aim for products with competitive commission rates, typically ranging from 10% to 30% of the sale price. Higher commissions can significantly boost your earnings per sale, making it worthwhile to prioritize products that offer substantial financial incentives.


Using Shoplus for Effective Product Research

Shoplus stands out as an indispensable tool for TikTok product research, offering a comprehensive suite of features designed to streamline and enhance your affiliate marketing efforts. By leveraging Shoplus effectively, affiliates can gain valuable insights and make informed decisions when selecting products to promote on TikTok.

Step-by-Step Guide to Leveraging Shoplus

1. User-Friendly Interface: Upon signing up, affiliates are greeted with a user-friendly interface that provides easy navigation to essential tools. Accessing Shoplus is straightforward, allowing users to quickly delve into product research without unnecessary complexity.

2. Comprehensive Product Insights: Navigate to the Products tab within Shoplus to access a wealth of detailed product insights. From sales performance metrics to commission rates, each product listing offers valuable data to aid in decision-making.

3. Advanced Filtering Options: Utilize Shoplus' advanced filtering options to refine your product search based on specific criteria. Filter products by category, commission percentage, and sales volume to pinpoint high-potential items that align with your affiliate marketing strategy.

4. Real-Time Sales Data: Gain access to real-time sales data, including daily, weekly, and monthly performance metrics. This feature enables affiliates to identify trends and capitalize on products experiencing rapid sales growth.

5. Inventory Management: Assess product availability and inventory levels directly within Shoplus. Ensure the products you promote have sufficient stock to meet potential demand, minimizing the risk of missed sales opportunities due to stockouts.

6. Seller Reputation Insights: Evaluate seller ratings and customer reviews to gauge product quality and customer satisfaction. Positive seller feedback enhances credibility and trustworthiness, crucial factors in encouraging TikTok users to make purchase decisions based on your recommendations.

Case Studies and Practical Insights

Several products have emerged as top performers within the TikTok Shop Affiliate program, showcasing the efficacy of strategic product selection and compelling content creation. For example, products like the Collagen Peptide Powder and Facial Neck Massager have garnered significant sales figures, driven by engaging TikTok videos highlighting their benefits and features.



Mastering TikTok product research is the gateway to unlocking substantial income potential through the TikTok Shop Affiliate program. By leveraging TikTok analytics tools like Shoplus and adhering to strategic criteria—viral potential, market demand, inventory availability, seller reputation, and commission structure—you can elevate your affiliate marketing efforts to new heights. Stay tuned to emerging trends, adapt your content strategy accordingly, and seize the opportunity to monetize TikTok's massive audience effectively.

Harness the power of TikTok, transform product promotions into engaging narratives, and watch your affiliate earnings soar. Start your journey today with Shoplus and redefine your success in TikTok affiliate marketing.


Mike is a Content Specialist at Shoplus , who specialised in topics about social commerce and customer behaviour. When he's not working, you can often find him workout at gym. He also enjoys trying new restaurants, swimming and watching movies.
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