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Freezecakes has always been a complex product, it’s never been done before, so there’s not a rule book to follow, we’ve had to teach ourselves! We decided to launch Freezecakes in house, however this presented many challenges. The first being the fact it’s so hand made. We literally used a piping bag and our hands to make each tub! No automation or machinery, apart from mixers. This was never going to work if wanted to produce at scale. It did allow us to see what you all thought before we invested heavily! Luckily you all loved Freezecakes! It wasn’t only the hand made element that restricted us, but distribution. Trying to send a product that requires temperature controlled distribution across the country was complex, costly and inaccessible for most of our customers! We needed a different plan! It’s always been our ambition to make Freezecakes cheaper, without compromising quality and more accessible in terms of where to purchase! Two major hurdles we may have just managed to overcome! #pleese #freezecakes #itsnoticecream
Duration: 55 sPosted : Wed, 03 Apr 2024 15:18:04Views
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