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The Rise of Shapewear: Dominating Trends on TikTok

In the dynamic realm of fashion and consumer trends, shapewear has swiftly risen as one of the trending products on TikTok, harnessing significant momentum. This article delves into the burgeoning interest in shapewear products, spotlighting prominent brands and market dynamics that have catapulted this trend to prominence in the global fashion scene.


TikTok's Influence on Shapewear Trends

TikTok has revolutionized how trends propagate across the globe, and shapewear is no exception. With influencers like @catshrank making waves with their product endorsements, the visibility and desirability of shapewear have skyrocketed. Videos showcasing the transformative effects of shapewear have garnered millions of views, translating into substantial sales figures for brands.

data source: Google Trend


Key Players in the Shapewear Market

Skims: Setting the Standard

Led by celebrity influencer Kim Kardashian, Skims has set a high bar in the shapewear industry. Boasting annual sales exceeding 5 billion USD, Skims epitomizes success through its blend of comfort, style, and functionality. The brand's emphasis on inclusivity and diverse body types has resonated strongly with consumers, positioning it as a leader in the global shapewear market.

Shapellx: Catering to Every Body

Shapellx has carved its niche by offering a wide range of sizes, from small to 6X, catering specifically to plus-size consumers. This differentiation has been pivotal in its success, especially on TikTok, where its "AirSlim" shorts have become a bestseller with over 35,000 units sold and revenues surpassing $1 million. The brand's commitment to providing comfortable and stylish shapewear options has garnered a loyal customer base globally.

OQQ: Fusing Fashion with Function

Known for its innovative designs and fashion-forward approach, OQQ has captivated TikTok audiences with shapewear that blends aesthetics with functionality. One of its top-selling products has accumulated over 267,000 orders and generated $7.31 million in revenue, demonstrating its appeal among trend-conscious consumers. OQQ's success lies in its ability to combine cutting-edge design with practical solutions, resonating with a younger demographic seeking both style and substance in their apparel choices.

FeelinGirl: Affordable Solutions

FeelinGirl has distinguished itself with competitively priced shapewear, leveraging affordability as its primary selling point. Despite facing stiff competition, the brand has maintained a strong market position on TikTok, with numerous collaborations and a strategic focus on cost-effectiveness. By offering a wide range of products at accessible price points, FeelinGirl continues to attract budget-conscious consumers looking for effective shapewear solutions without compromising on quality.


Marketing Strategies and Influencer Collaborations

Harnessing TikTok's Marketing Power

The success of shapewear brands on TikTok can be attributed to strategic marketing campaigns and effective influencer partnerships. Collaborations with influencers like @catshrank have proven instrumental, with videos generating millions in sales revenue and establishing new benchmarks for viral marketing within the fashion industry. TikTok's algorithm favors engaging content that resonates with its diverse user base, making it a fertile ground for brands to showcase their products through creative storytelling and authentic endorsements.

Content that Converts

Effective TikTok content for shapewear often includes before-and-after transformations, showcasing the tangible benefits of wearing these products. By highlighting visual results and emphasizing affordability and style, brands can effectively engage with TikTok's diverse audience, driving both sales and brand visibility. Engaging narratives that illustrate how shapewear enhances confidence and complements different body shapes resonate strongly with viewers, prompting them to consider shapewear as a wardrobe staple.


Future Outlook and Opportunities

As TikTok continues to evolve as a dominant force in digital marketing, the shapewear industry stands poised for further growth and innovation. Brands that can adapt to changing consumer preferences and leverage TikTok's dynamic platform are likely to lead the next wave of trends in fashion and lifestyle products. The integration of advanced technologies like augmented reality (AR) and interactive features within TikTok videos presents new opportunities for brands to create immersive shopping experiences and foster deeper connections with their audience.


Discover TikTok Trending Products with Shoplus

For those keen on uncovering the latest TikTok trending products beyond what's typically highlighted, utilizing third-party selection tools like Shoplus can be invaluable. Shoplus offers users the ability to explore trending categories across TikTok's major markets, providing insights across various time frames. This premier TikTok analytics tool enables deep dives into product data, encompassing metrics such as views, likes, comments, shares, and sales. Whether you're a TikTok shop seller in search of winning products or assessing market potential, Shoplus serves as an effective tracker to objectively gauge user preferences and demands.



In conclusion, the surge of shapewear products on TikTok reflects broader shifts in consumer preferences towards inclusivity, functionality, and affordability. Brands like Skims, Shapellx, OQQ, and FeelinGirl exemplify diverse approaches to meeting these demands, each carving out a distinct niche in the competitive shapewear market. As TikTok remains a pivotal platform for product discovery and engagement, the future looks promising for brands that can navigate its nuances effectively. By staying attuned to emerging trends and consumer behaviors, shapewear brands can continue to thrive in an increasingly digital and interconnected marketplace.


Kayla is a creative writer and Content Marketer at Shoplus, focusing on topics surrounding social media and digital marketing. If you can't reach her, she's probably daydreaming at the beach. Keep up with her to discover more TikTok opportunities.
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