Choosing product categories on TikTok is like shopping in a supermarket, where the same product has many choices, making it overwhelming for many people. For beginners, they should choose niche products, hot-selling products, and trending products based on the current market, not too broad, but targeted.
<h2>The most promising <a href="https://www.shoplus.net/blogs/tiktok-trending-products" target="_blank" rel="noopener">product categories on TikTok</a> are:</h2>
<h3>1. Clothing</h3>
TikTok has always been a world of internet marketing, where users and bloggers are constantly sharing their fashion insights and outfit ideas. Some people also like to share unique and novel clothing on TikTok. This has created an opportunity for DIY products, where some users are willing to re-cut their old clothes to create a new style that suits them best.
As the pandemic situation is gradually stabilizing, people's demand for going out to work is increasing rapidly, making buying clothes more and more important, and the demand of the target audience is also increasing. According to TikTok's estimation, clothing products are sure to become the best-selling products this year, becoming the flagship product. In addition to fashion clothing products, users are also increasingly willing to wear sportswear, which is a new trend after the pandemic.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/bd93329c30aa46189cd0aadd2b0e9eb1.png" alt="product categories on TikTok" width="700" height="366" />
<h3>2. Beauty Products</h3>
Beauty products are becoming more and more essential in people's lives, leading to a sharp increase in the market share of the entire care and beauty market. Fortunately, Chinese beauty and skincare brands have gradually gained international attention and are beginning to focus on foreign markets, hoping to promote their own brands to overseas consumers.
TikTok's official recommendation is that sellers should try to showcase their products through short videos, whether it is real-life effects or product displays, to make them more visually appealing.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/45e954e11c9a4ac68693fcc3283d088f.png" alt="TikTok analytics&nbsp;tools" width="700" height="343" />
<h3>3. Jewelry</h3>
Jewelry has always been a very advantageous industry on TikTok, especially in the United States. Since there is currently no official logistics channel supported in the US, products can only be displayed in the form of British-American fusion stores, and they need to be shipped to the US by themselves. However, the threshold for opening British-American fusion stores is relatively high, and many people cannot meet the requirements, so many accounts are currently in the form of independent stores.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/da6467ffa05042bc8c8002c128bc37ff.png" alt="TikTok trend&nbsp;tracker&nbsp;." width="700" height="467" />
<h2>Some Advice for Beginners</h2>
Finally, here are some advice for beginners who want to enter the TikTok game:
1. Choosing different TikTok categories will face different competitors and have different traffic pools. Therefore, it is best not to hastily choose a TikTok category and should go through a certain amount of research and analysis.
2. Once the TikTok category is determined, it means that the scope of later video production and distribution is determined. Its spread, playback, interaction rate, and fan growth rate will all be affected. Therefore, in the early stages, you can cast a wide net and determine the category you want to do from accounts with good data performance.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/f37eae45835e4c019c6ba8c4226a4af1.png" alt=" choose niche products" width="700" height="467" />
3. For newcomers to TikTok, it is not recommended to do too many accounts as energy is limited. But don't just do one account, as the trial and error rate is too slow. It is best to do 3-5 accounts in different directions and then make decisions based on market changes and data feedback.
4. Clever use of<a href="https://www.shoplus.net/" target="_blank" rel="noopener"> TikTok analytics tools</a> can quickly find TikTok's hot-selling products. Many sellers recommend Shoplus, which not only excavates potential explosive products in 30 seconds but also analyzes TikTok influencers' sales effects in a comprehensive and multi-dimensional manner, efficiently finding high-ROI influencers. In addition, you can easily create monetized content based on massive explosive material and monitor TikTok's market and competitors' dynamics 24/7. It is an easy-to-use and powerful <a href="https://www.shoplus.net/tiktok-products-trends" target="_blank" rel="noopener">TikTok trend tracker </a>.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/54ab422a93384b48becaa5bed0d620d3.png" alt="TikTok trend&nbsp;tracker" width="1080" height="437" />
In conclusion, TikTok is a platform with enormous potential that can showcase your products to the world, attract more customers, and increase your sales and revenue. So, don't hesitate, take action now, and use TikTok as a tool for customer acquisition and marketing to let more people know about your brand and products!

How to Choose Product Categories on TikTok? | Shoplus

How to Choose Product Categories on TikTok?

As a new and highly trafficked blue ocean, TikTok has always been centered around outputting creative content, and has firmly glued users with its rich UGC content. TikTok UGC is very similar to that on other social media platforms, created by TikTok users, and can showcase content related to your brand and products.
<h2>The evolution of TikTok UGC</h2>
TikTok has always been the center of user-generated content. We can attribute the success of this platform to the fact that it provides a stage for everyday users to create engaging videos in just a few minutes using endless features, music, filters, transitions, and more. TikTok provides users with an opportunity to express their creativity simply by using their smartphones, making it the ultimate center for user-generated content.
User-generated content is any form of content created by ordinary users, sharing their experiences with products, brands, or services. As a brand, TikTok can help you find suitable user-generated TikToks, conduct brand or theme tag activities, create your brand community, create duets, and collaborate with KOC.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/bf9c6fce1afd468b8accfbea40c03f3d.png" alt="TikTok UGC" width="700" height="425" />
<h2>Why promote UGC on TikTok?</h2>
Here, we list the main reasons to tell you why it's time to start promoting <a href="https://www.shoplus.net/blogs/UGC-on-tiktok">UGC on TikTok</a>.
<h3>1. Trust is the first step for every emerging brand</h3>
When trying to make a name for yourself in communities like TikTok, building trust must be the first step. That's because you need to explain to your potential audience why they should interact with your brand or trust you.
Here, UGC plays an important role when they see people like them on your TikTok. This is how you first capture them. One study found that over 90% of consumers trust brands that include UGC in their marketing activities.
&nbsp;<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/d3f647a3cc6f4bb78c5411e5d6d35d95.png" alt="UGC on TikTok" width="700" height="393" />
<h3>2. Attract more audiences</h3>
User-generated content can help you attract more audiences. In a world where brands are busy creating marketing gimmicks and self-promoting TikToks, you are among the top TikTokers. Why? Because user-generated content is unique and influential.
When potenti al audiences see TikToks created by people like them, you are more likely to attract their attention because they find it easier to resonate than watching spray gun models dancing under perfect studio lighting.
<h3>3. Unleash the potential of social identity</h3>
Social proof is about the bandwagon effect, where people gain inspiration from the social media behavior of other users. When you see people following trends on TikTok, your first instinct is to try it with your friends.
Harnessing the power of user-generated content on TikTok can undoubtedly help you tap into the social identity instincts of your audience and encourage them to create user-generated content for you.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/4e0799e8983d4901829260f080b8e3cb.png" alt="Unleash&nbsp;the&nbsp;potential&nbsp;of&nbsp;social&nbsp;identity" width="700" height="298" />
<h3>4. Build your brand community</h3>
By placing your customers at the forefront and center, and by uploading their user-generated videos to your TikTok account, making them the center of attention, you can improve the relationship between your brand and users.
In addition, it can also help you cultivate a loyal community who are always willing to create UGC for you on TikTok. Your TikTok account will become the center of your valuable user-generated content, which can meet the needs of your brand ambassador community.
<h3>5. Drive more sales through TikTok</h3>
5% of TikTok users purchased something after watching TikTok. As a brand, it needs a great opportunity to increase sales, which is unprecedented. TikTok videos are engaging and inspiring. It's your mission to turn this inspiration point into a conversion point.
By strategically integrating your user-generated TikTok videos into your e-commerce marketing campaigns, such as reposting user-generated TikTok videos to your TikTok account or posting them in your e-commerce store, you can attract the audience's attention and encourage them to buy with you.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/2867a3b3376e4e8dbb070b55404baeec.png" alt="TikTok Shop" width="700" height="394" />
<h3>6. TikTok UGC Campaign Ideas and Best Practices</h3>
Here are some ideas and best practices to make the most of your TikTok UGC campaign.
<h3>- Create a hashtag campaign</h3>
Hashtag campaigns are a big deal on TikTok. As a brand, you can also launch a themed hashtag campaign or contest on TikTok. Make sure to choose a relevant and memorable theme hashtag, and promote it as much as possible.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/e2324127aa434a4daf3d82d03b66307e.png" alt="TikTok hashtag" width="700" height="400" />
This is how the popular Mexican chain Chipotle launched the #ChipotleLidFlip challenge, where an employee shared a video about the challenge. This inspired so many TikTokers that the theme hashtag challenge received 100,000 submissions in the first phase, becoming a success story in the end.
<h3>- Collaborate with the right influencers</h3>
Influencers and content creators have a significant impact on TikTok, and they have the ability to drive any <a href="https://www.shoplus.net/tiktok-videos-analytics">TikTok trend</a>. Connect with influencers who have a similar audience to your target audience.
For example, Guess worked with influential people like @brentrivera and @mylifeaseva in their LOVEGuess campaign, catering to the popularity of the campaign and gaining around 24.1 million views.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/da863e9c91584bb2b248af6edec09241.png" alt="TikTok analytics tools" width="700" height="432" />
<h3>- Start your TikTok challenge</h3>
The TikTok world revolves around challenges. Whether it's brands, celebrities, or influencers, they constantly come up with challenges to create audience engagement and encourage TikTokers to join their ranks.
Fitness brand Gymshark is one such example. They come up with unique challenges related to fitness every month and share workout plans. They managed to create their own fitness fanatic community, which is actually ordinary TikTokers creating content for them.
<h3>- Create a duet with popular TikToks</h3>
Duets are another amazing feature of TikTok that allows users to collaborate with anyone on TikTok. This opens up infinite opportunities for brands, content creators, or any TikTok user who wants to be part of the trend.
Duet not only takes content sharing to a different level but also encourages viral content sharing. It not only increases your influence but also encourages user engagement with your content.
<h3>- Repost your existing user-generated content</h3>
Reposting user-generated content around your brand can be very beneficial. It can help you make the most of your existing resources without making any changes to your existing marketing strategies.
You just need to collect all TikToks related to your brand and post them on your TikTok account. Through UGC on TikTok, you can increase brand credibility, boost engagement, and create a real content hub for your brand.
Unleashing the potential of user-generated content on TikTok can help you thrive in brand success. With this ultimate TikTok UGC guide, you can master all the content. If you don't know how to do TikTok UGC, you can try <a href="https://www.shoplus.net/">TikTok analytics tools</a>, such as Shoplus, where you can find the answers.

TikTok UGC Guide：Build Your OWN TikTok UGC Creator Network | Shoplus

TikTok UGC Guide：Build Your OWN TikTok UGC Creator Network

TikTok has grown rapidly in recent years, ranking high on the download charts of many countries with its huge traffic, and its e-commerce business is also in a state of rapid growth. In the first half of 2022, TikTok's GMV has exceeded US$1 billion; for the full year of 2022, TikTok Shop's GMV in Southeast Asia has tripled to reach US$4.4 billion.
The TikTok business model is becoming clearer, and popular products continue to emerge, which is a good thing. For sellers, making good product choices and accelerating sales growth is the right approach. At the same time, in the area of short video sales, the hashtag #TikTokMadeMeBuyIt had 3.3 billion views at the end of 2021. Two years later, it has accumulated over 54.2 billion views, indicating the popularity of short video sales on TikTok!
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/32c3b39e07b640c98e9383b174a064fc.png" alt="TikTok analytics tracker" width="1080" height="382" />
Next, let's take a look at the relatively popular short video sales products in recent years. We believe that for zero-inventory, low-follower sales players who want to get started quickly, this list will provide more constructive references and inspirations.
<h2>1. Wigs</h2>
[<a href="https://www.shoplus.net/tiktok-ads-analytics">Find Winning Products</a>] Wigs are a good product selection. They have a wide audience overseas and are easy to create content for live streaming or short video sales. Wigs can create contrast and comparison, which makes it easy to highlight their style and effect.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/341b15c1a81f4c33bfdabc3794fcacc6.png" alt="Find Winning Products" width="1080" height="443" />
[Content] It can be a before-and-after comparison of models wearing wigs, or a live streaming clip during the sales process, combined with popular background music, to create an attractive short video that will engage users.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/e786a1399c7e4ed0b5c82e07fb4bd3b5.png" alt="Find Winning Products" width="700" height="469" />
[Conversion] The conversion link is like a trailer for the short video. The product and short video content should be closely related, and good guidance should be provided in the comments section, as well as communication and interaction with potential customers.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/041b9ae0c97d4cf59c919351742ff80f.png" alt="What&nbsp;products&nbsp;sell&nbsp;well&nbsp;on&nbsp;TikTok" width="700" height="553" />
<h2>2. Silk Hair Curlers (#heatlesscurls)</h2>
Silk hair curlers are different from ordinary hair curlers. They can avoid heating and are very easy to operate. Because of this, this product is very attractive to many women who love beauty and want to save time.
[Content] This product is also relatively easy to create content for. If there are models available, you can directly shoot a before-and-after comparison of the effect, which creates a contrast and is easy to showcase the product's features.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/575e22b4748b4bed81ae2a11d1d79006.png" alt="TikTok Hashtags Analytics" width="1080" height="495" />
[Conversion] According to the platform's personalized recommendations, accurately label the product with relevant tags such as #beauty and #loveyourself. This will help the product to quickly find potential customers who are interested in this content and convert them by clicking on the shopping cart.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/2207c1a4e84e4f19acdad2f6a12632c9.png" alt="TikTok Influencers" width="700" height="467" />
<h2>3、Multifunctional Vegetable Cutter</h2>
Multifunctional vegetable cutters are already quite popular on short video platforms. People like to improve efficiency in household goods, and this is a necessity.
[Content] Combined with usage scenarios, shoot an unboxing video or directly demonstrate the product's effect. You can even compare the effect of using and not using this multifunctional vegetable cutter to highlight its high efficiency, time-saving, and multi-functionality.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/afd6949e073948d0aa339477b7bed4b0.png" alt="TikTok&nbsp;Trend&nbsp;Tracker&nbsp; " width="1080" height="577" />
[Conversion] In the content displayed in the short video, provide good guidance through voiceover. The recommended copy or language doesn't need to be too long, but should be able to hit the user's interest points.
In addition to these existing hot-selling products, you can also use other methods, such as using <a href="https://www.shoplus.net/">TikTok analytics tools</a> like Shoplus flexibly, to make your selection more accurate and efficient. The following methods may also be what you are looking for.
<h3>1.<a href="https://www.shoplus.net/tiktok-products-trends">TikTok Trending Tracker&nbsp;</a>&nbsp;</h3>
Product trend analysis can intuitively judge whether a product is seasonal, has been popular before, or has stable growth. Commonly used tools include Shoplus, Google Trends, etc.
<h3>2. Keyword Analysis</h3>
Through keyword analysis, you can learn about the click-through rates, sales, market competition, and other factors of hot words in the industry. Commonly used tools include Google Adwords, Ahrefs, Merchant words, KWFinder, etc.
<h3>3. E-commerce Platform Comparison</h3>
After finding the target product through various best-selling lists and comments, you can cross-compare on platforms such as Amazon, AliExpress, Shopee, eBay, Wish, etc. to verify if the product can sell well.
<h3>4. Social Media Popular Content Selection</h3>
You can use popular content that users have recently paid attention to on social media such as Facebook, Twitter, Pinterest, etc. to select products. Commonly used tools include BuzzSumo, Ecomhunt, etc.
<h3>5. Amazon Top Store Monitoring</h3>
You can track the sales and comments of a product category by monitoring the stores of top Amazon sellers. Commonly used tools include Keepa, Jungle Scout, etc.
<h3>6. Pay Attention to Product Best-Selling Lists</h3>
Currently, the categories that are easy to sell on TikTok include: beauty and personal care, novelty products, daily household items, jewelry, toys, clothing, etc. Commom TikTok analytics tools include Shoplus.
&nbsp;
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/e7be51fa3e89419b9590d1227bf754df.png" alt="TikTokTrending Products" width="700" height="373" />
In short, selecting the winning products is half the success of the entire sales process. I believe that even if you are a novice, you can easily select products after learning the above methods.

TikTok Analytics Tracker：What products sell well on TikTok? | Shoplus

TikTok Analytics Tracker：What products sell well on TikTok?

As a new and highly trafficked blue ocean, TikTok has always been centered on outputting creative content, firmly sticking users with rich UGC content.
<h2>What is UGC?</h2>
UGC refers to user-generated content. With the development of the Internet, people not only browse information online, but also publish/upload information, both as viewers and creators of content.
For brands, UGC on TikTok is very similar to UGC on other social media platforms. It is created by TikTok users and can showcase content for your brand and products.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/4c6db14c0eba4bc98caa30806d41b46b.png" alt="" width="700" height="326" />
They may use your product in their videos and comment on it or show their audience how to use it. They may also participate in TikTok challenges initiated by your brand, or simply create personal videos using your brand tags.
Alternatively, you may also see user-generated content where people use features like Duet and Stitch. Therefore, they may splice or duet with your videos, creating unique new content to attract their audience.
Many brands may share these videos with their audience (with the original content creator's permission, of course). You can even expand their influence by using TikTok user-generated content in your ads.
<h2>Why is UGC so important for TikTok?</h2>
The rise of UGC, in addition to the performance and interactive characteristics of the Z generation user group, is supported by professional survey data: young people of the Z generation spend 30% of their time every day on media information produced by the same group of consumers and users. They believe that user-generated content is more trustworthy than other professional media.
Therefore, due to its relevance and authenticity, content from real users can perform well even on TikTok.
In a study by the Real Eyes video testing platform, UGC videos on TikTok scored 22% higher than brand videos. Compared to TikTok brand videos and Facebook video ads, these UGC videos can attract and hold the audience's attention for the longest time.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://t-img.picturehaven.net/tikmeta-admin/blog/8d2f1a8bb7ba46c3bdd4f5c1b30521ae.png" alt="" width="700" height="408" />
In addition, people have found that UGC videos have a greater emotional impact than brand videos. <a href="https://www.shoplus.net/blogs/TikTok-UGC" target="_blank" rel="noopener">TikTok UGC</a> videos can encode emotions 22% better than brand videos. Their encoding scores are 4.7 times higher than Facebook ads and 10 times higher than traditional ads. This fully demonstrates the power of user-generated content on TikTok to attract audiences emotionally.
The so-called "capturing young people is capturing the future". By using the trust of young people in UGC, many overseas brands or merchants set up marketing activities, provide prizes or subsidies, and lure consumers to complete promotional tasks for the brand. At the same time, they reach out to groups with similar interests with advertising content, which is one of the most natural ways for brands to gain loyalty.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/cb43624337ba45dbb2666fbfd30f80c9.png" alt="" width="700" height="390" />
<h2>How to use UGC marketing to ignite TikTok?</h2>
Now that you know how user-generated content on TikTok can serve your brand, you may be ready to start your own advertising campaign. Before starting, make sure you follow the following best practices to guide your advertising campaign.
<h3>1. Determine the type of UGC</h3>
First, it is important to understand the type of UGC that is best suited for your advertising campaign. This depends entirely on your advertising campaign goals and what you hope to ultimately achieve. Some of the most common types of UGC you can see on TikTok are:
<h3>(1) Challenge</h3>
This involves challenging your audience to perform specific tasks based on your prompts and showcasing your product. Suppose you want to promote a new eyeshadow palette. You can challenge people to create a unique makeup look using your product.
For example, Coca-Cola challenged #ShareTheMagic with loved ones through Coca-Cola.
<h3>(2) Contest</h3>
This type of UGC activity gives your audience the opportunity to win something valuable, giving them more reasons to participate. It can be a gift card, a new product, or even an experience that can attract them to participate in your event.
<h3>(3) Comment</h3>
In this type of UGC, reputable content creators provide genuine reviews of your product. This is a good way to win the trust of your target audience and inform them of their purchasing decisions.
<h3>(4) Tutorial videos</h3>
As the name suggests, this type of UGC involves creators providing operational skills and instructions. This is another way to gain trust and inspire people's purchasing decisions.
<h2>2. Be clear about what you want</h2>
Don't be afraid to tell your audience what you want to see from them. Provide clear instructions on how to participate, such as how to showcase the product, what they need to include, and what theme tags they should use.
This is crucial for avoiding confusion and obtaining high-quality content from the audience. This is especially important for UGC activities involving competitions, as you need to establish cle ar rules for people to follow so that their content can be counted as submissions. This way, you can prevent someone from coming to you to complain about how their submission was not counted.
<h2>3. Create a brand tag</h2>
If you want to concentrate all user-generated content in one cohesive place, tags are essential. You can use these tags to easily track all the content people create for your advertising campaign. Therefore, it is important to come up with a brand theme tag that is unique and stands out for your brand.
<h2>4. Collaborate with influencers</h2>
If you want to collect a large amount of user-generated content, you need to reach as many people as possible. This requires showcasing your advertising campaign to the right people so that it can spread and reach more users. One of the best ways to reach the right audience is to collaborate with influential TikTok creators.
TikTok creators have the kind of influence you need to showcase your campaign to hundreds of thousands of people at once. What they do on TikTok is often easily accepted by people - whether it's dancing to choreography, using a certain product, or trying a "hack". So when you get them to participate in your challenge or competition, it may inspire many of their followers to follow suit.
Additionally, you can use third-party TikTok analytics trackers to discover UGC the latest trends.Shoplus is an all-in-one <a href="https://www.shoplus.net" target="_blank" rel="noopener">TikTok analytics tracker</a> to help content creators to keep track of TikTok trends. With Shoplus, you can access a range of powerful tools and features that help you stay on top of the latest trends, including trending videos, songs, and hashtags, all in one place.
When beauty brand e.l.f came up with the song "Eyes. Lips. Face.", they challenged their audience to create fun videos using the song. Influential creators on the platform such as Brittany Tomlinson and Kira Kosarin helped expand the reach of the campaign. Over 1.4 million TikTok videos were created using the song, and the #eyeslipsface theme tag garnered over 9.4 billion views.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/e801a9fec4254e00a28c2c931de8cdca.png" alt="" width="700" height="379" />
When collaborating with TikTok creators, make sure to choose creators who can influence your target audience. This means collaborating with creators who specialize in your industry or niche market. More importantly, even with sponsored videos, allow them to maintain their personal style freely. This is one of the best ways to get unique, authentic, and awe-inspiring influencer marketing content because you don't restrict their creativity.
<h2>5. Share UGC on your account</h2>
You can use UGC to fill your TikTok account and share authentic reviews and tutorials from influential creators and ordinary TikTok users. This not only fills your page with positively branded content to win the trust of potential customers, but also gives your fans the recognition they deserve.
Alternatively, you can create videos inspired by audience content through splicing or duets. Or use these features to answer audience questions and reply to comments on your previous videos.
Fabletics regularly shares UGC from different customers to showcase the real people who make their clothes. This gives them the recognition they deserve while building trust with potential customers.
<h2>6. Use UGC videos in ads</h2>
After obtaining permission from the original creators, you can combine multiple review videos into a powerful video for your TikTok ads.
You can also leverage tutorial videos and turn them into informative ads to encourage many people to make purchases.
To maximize the impact of your ads, you can even involve influential TikTok creators in your UGC ad campaign. Collect videos they have made for your brand and turn them into ads. This is a great way to attract the attention of audiences who are already familiar with these TikTok creators and increase awareness of your brand.
In summary, exploring the potential of user-generated content on TikTok can help you grow strong in brand success. With this ultimate TikTok UGC guide, you can master all the content.&nbsp;

The Complete TikTok UGC Guide for Marketers | Shoplus

The Complete TikTok UGC Guide for Marketers

TikTok has become one of the most popular social networks, captivating millions of users across the globe. As this wildly popular platform continues to grow, it's more crucial than ever for brands and creators to find innovative ways to stand out and boost their TikTok engagement. That's why we're excited to share some effective strategies to help you elevate your TikTok game in 2023! &nbsp;
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/59b9c562dc5649c0b8e791ffb3dbf7e7.jpg" alt="" width="700" height="450" />
In this article, we'll show you how to take your TikTok presence to the next level, from crafting captivating content to leveraging the power of user-generated content and optimizing your hashtag strategy. Whether you're a brand looking to expand your reach or a creator aiming to grow your following, these tips can help you maximize your visibility and engagement on TikTok.
<h2 class="MsoNormal">Keep up with the trends</h2>
As a rapidly evolving social media platform, TikTok trends can shift quickly, making it essential to stay on top of the trend and incorporate them into your content strategy. By monitoring and joining TikTok trends, you can increase your chances of achieving viral success on the platform.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/7ebb94c3a7554bfabf5b21521a5bc2ae.jpg" alt="" width="700" height="450" />
Stay up to date with trends can include using trending hashtags and sounds. They should also create content that stands out from the crowd and is visually appealing. Additionally, TikTok users should try out different types of content to find what works best for them.
So, where to find these trending elements? Although you can search them manually on the TikTok app, you can also utilize a TikTok analytics tracker to get them in one place. For instance, Shoplus is a user-friendly <a href="https://www.shoplus.net/" target="_blank" rel="noopener">TikTok analytics tool</a> that provides users with a comprehensive suite of features, including access to TikTok hashtag and sounds ranking lists, as well as to watch and download viral videos.
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<h2 class="MsoNormal">Utilize TikTok hashtags</h2>
Adding <a href="https://www.shoplus.net/tiktok-videos-analytics" target="_blank" rel="noopener">TikTok hashtags</a> to your post is an essential way for increasing views and engagement. Hashtags can help users to reach a wider audience and direct people to their content. Using hashtags is an effective way to boost your views and engagement on TikTok.
When you include relevant hashtags in your posts, they can help you create content that is centered around a specific topic. This way increases the chances of your content being discovered by users who are interested in that topic.
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To use hashtags effectively, start by researching popular hashtags in your niche and including them in your posts. You can also create your own branded hashtags to encourage your audiences to engage, such as share their own content related to your brand.
Start with trending hashtags, such as #fyp or #viral, then follow by broad hashtags, such as #fashion or #beauty, which can help you reach a wider audience, while specific hashtags, such as #cleanskin or #tweedstyle, can help you target a more niche audience.
Last but not least, always remember to use hashtags relevant to your content. Make sure to avoid using spammy or irrelevant hashtags as this can harm your credibility. Follow these tips to grow your following on TikTok and increase your visibility and engagement.
<h2 class="MsoNormal">Leverage <a href="https://www.shoplus.net/blogs/UGC-on-tiktok" target="_blank" rel="noopener">UGC&nbsp;on&nbsp;TikTok</a></h2>
UGC (User-Generated Content) can be an effective way for boosting engagement on TikTok. Encourage your audiences to create and share content related to your brand or product, and you'll create a more personal connection with them by tapping into their creativity and authenticity. UGC can also help to build trust and credibility, as it shows that your brand is open to feedback and ideas from the community. Plus, it can help you to identify potential content creators to work with. UGC on TikTok can also help you to reach a wider audience, as it encourages users to share content with their own networks.
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One common UGC format is hashtag challenges, which encourage your followers to post content related to a certain theme or topic. This can help increase engagement and generate buzz around your brand or product. Hashtag challenges are a great way to encourage your followers to interact with your brand or product, and it also helps to spread your message and boost visibility or, let's say, brand awareness. Ultimately, hashtag challenges can provide valuable feedback and insights into what your followers are interested in.
Consistency is&nbsp;also&nbsp;key, with users encouraged to post regularly and engage with their followers using CTA language, hashtags, and by keeping up with trends. Additionally, it is necessary to implement multiple content formats to increase engagement and reach a broader audience, such as duets, challenges, and reactions. By implementing these strategies, users can increase their TikTok engagement in 2023 and beyond.

How to Boost Your TikTok Engagement in 2023? | Shoplus

How to Boost Your TikTok Engagement in 2023?

TikTok is a social media app based on short videos and is widely popular among young people. It not only allows users to create and share their own short videos but also offers various innovative ways to discover engaging content.
<h2 class="MsoNormal">Firstly, understand TikTok's content recommendation algorithm.&nbsp;</h2>
Completion rate is the key metric for TikTok's algorithm. Based on experience, the 3-second, 5-second, and 10-second marks are crucial in a 15-second short video. When the total watch time of a video exceeds a certain value, the platform will give it more traffic. To improve completion rates, creators can cleverly set "explosive points" at the beginning, climax, and end of their videos, using logical progression to arouse the audience's curiosity.
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In addition, forwarding, commenting, liking, and following can also be achieved through intentional design.&nbsp;The more engaging your content is, the more likely it is to be&nbsp;shared,&nbsp;commented&nbsp;on,&nbsp;and&nbsp;liked&nbsp;by&nbsp;other&nbsp;users.&nbsp;By posting regularly and engaging with your followers, you can cultivate a loyal following.&nbsp;Creators can intersperse text in their videos to guide users to complete these actions:
"@ a friend/share with someone you think needs this" "Like if you enjoyed it!" (guiding comments/forwards/likes)
"Do you find it useful?/If so, give me a small star"
In addition, creators can set up incentives on their homepage, such as "Follow and win a prize if we reach 100,000 followers" or "Follow and receive a discount coupon," to encourage users to follow them.
<h2 class="MsoNormal">Secondly,explore&nbsp;the&nbsp;"For&nbsp;You"&nbsp;Page</h2>
TikTok's "For You" page is a personalized feed of videos recommended by the algorithm based on your interests and behavior. Browse through this page to discover new content.
&nbsp;<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/03f23649f178469494b00b6085284c7b.png" alt="" width="700" height="280" />
<h2 class="MsoNormal">&nbsp;Thirdly,follow Popular Creators</h2>
Follow&nbsp;popular&nbsp;creators&nbsp;in&nbsp;your&nbsp;niche&nbsp;or&nbsp;industry&nbsp;to&nbsp;see&nbsp;what&nbsp;they&nbsp;are&nbsp;creating&nbsp;and&nbsp;sharing.&nbsp;
You can directly use&nbsp;<a href="https://www.shoplus.net/" target="_blank" rel="noopener">TikTok analytics tools</a>, such as Shoplus, to directly reach the influencer list or search for influencer keywords, and learn from high-converting influencer video ideas. Meanwhile,with the help of&nbsp;<a style="color: #000000;" href="https://www.shoplus.net/tiktok-influencer-marketing" target="_blank" rel="noopener">TikTok influencer analytics</a>, we can teach you how to quickly identify high-quality influencers and discover the high-quality content ideas and materials behind them in minutes.
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<h2 class="MsoNormal">Here are some methods to obtain high-quality content on TikTok:</h2>
<h3 class="MsoNormal">1. Find interesting users</h3>
TikTok is home to many interesting users, each with their own unique creative and production styles. By following these users, you can not only stay up-to-date with their latest videos but also gain inspiration from their content. For example, you can follow entertaining dancers or food bloggers to get creative inspiration from their videos.
<h3 class="MsoNormal">2. Participate in topic challenges</h3>
TikTok often launches various topic challenges, which attract many users to participate. Users can create their own short videos based on the challenge requirements and post them on TikTok. By participating in topic challenges, you can not only get inspiration but also increase your exposure and gain more followers.
<h3 class="MsoNormal">3. Use TikTok's built-in effects and filters</h3>
TikTok has many&nbsp;fun, entertaining effects and filters that can help users create unique video content. Using these effects and filters can make your short videos more attractive and increase user attention.
<h3 class="MsoNormal">4. Search for keywords</h3>
By using TikTok analytics trackers, such as entering keywords in the search box in Shoplus, you can find video content related to specific keywords, such as popular songs or dances. This allows you to discover fun, engaging materials that you can use to create your own content based on the search results.
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<h3 class="MsoNormal">5. Broaden your horizons</h3>
TikTok is a platform full of creativity and imagination. Users can find inspiration and materials from various angles and fields. For example, you can follow some interesting users at home and abroad, follow popular topics such as culture and fashion, and draw inspiration from them.
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In summary, TikTok provides users with many innovative methods to find materials. By using these methods, users can discover interesting materials and create unique video content. The use of these methods can not only help users get more fans and attention but also improve their creativity and imagination. Whether you are a novice or an experienced user, these methods can help you get a better experience and achievements on the TikTok platform.

How to Discover Trending and Engaging Content on TikTok Fast | Shoplus

How to Discover Trending and Engaging Content on TikTok Fast

TikTok user-generated content (UGC) is equivalent to word-of-mouth marketing and has become one of the most popular strategies for brands to capture attention on the platform. Unlike other branded TikTok marketing, UGC is more trustworthy and engaging, as it seems&nbsp;like it is created by real users and reflects their authentic experiences and opinions. It&rsquo;s all about being authentic! Drive&nbsp;engagement&nbsp;with TikTok hashtag challenges.
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In this article, we'll share tips on how to search for&nbsp;<a href="https://www.shoplus.net/tiktok-videos-analytics" target="_blank" rel="noopener">viral TikTok videos</a>&nbsp;featuring user-generated content (UGC), and how to find the perfect TikTok content creators for your brand. With our expert advice and user-friendly tool, you can easily discover trending UGC videos and connect with top TikTok creators. Whether you're a small business or a large corporation, our tools and resources make it easy to take your TikTok marketing strategy to the next level. So, why wait? Learn how to unlock the power of&nbsp;<a href="https://www.shoplus.net/blogs/tiktok-UGC" target="_blank" rel="noopener">UGC on TikTok</a>&nbsp;and start boosting your brand's reach and engagement today!
<h2 class="MsoNormal">What are the popular UGC formats&nbsp;on&nbsp;TikTok?</h2>
UGC refers to any content created by individuals rather than the brand itself. It is utilized across all stages of the customer journey to drive engagement and increase conversions by influencing consumer behavior, ultimately delivering the powerful concept of social proof.
The popular UGC formats on TikTok that leverage by brands include:
<h3 class="15" style="margin-left: 18pt; text-indent: -18pt;">1)&nbsp;Hashtag challenges</h3>
Branded hashtag challenges as the most widely used UGC method on TikTok. Brands create these&nbsp;hashtag challenges to encourage TikTokers to participate and produce creative content that aligns with the brand's values and messaging. This UGC method serves as a powerful tool for brands to establish deeper connections with their audiences.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/919ac195a9bd4c6b84a7b43a8834c49e.jpg" alt="hashtag challenges" width="700" height="450" />
<h3 class="MsoNormal">&nbsp;2)&nbsp;Duets</h3>
A popular feature of TikTok is Duets, a feature that allows users to make split-screen videos with others. This feature allows users to create unique and creative content, and can be used to promote products or services.
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<h3 class="MsoNormal">3)&nbsp;Reviews and unboxing</h3>
It is common for TikTok users to review or unbox products, sharing their opinions and experiences within the TikTok community. UGC in this format can increase sales and brand awareness and is often used for product promotion. These product reviews are often more authentic and relatable to viewers than traditional advertisements, making them more effective.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/ddca9b29ec3e42f9a657db14c1a4b3c1.jpg" alt="UGC on TikTok" width="700" height="400" />
<h3 class="15" style="margin-left: 18pt; text-indent: -18pt;">4)&nbsp;Knowledge - sharing</h3>
TikTok is not just for entertainment - many users create informative videos that educate their audiences on a particular topic. This format is highly effective for establishing credibility and authority in a particular niche, making it a valuable tool for influencers and businesses alike.
The knowledge-sharing type of content is especially useful for businesses and content creators looking to showcase their expertise and connect with their audience.
<h2 class="MsoNormal">How to create a successful UGC on TikTok?</h2>
Before we proceed further, let's explore the benefits of brands leveraging UGC. User-generated content is all about creating a sense of community and connection with consumers. Brands can make their products more appealing to shoppers by sharing real customer stories and their experiences with them, creating a sense of authenticity and relatability.
Incorporating UGC into your marketing strategy is a smart way to build engagement and increase brand awareness. For example, run a UGC contest or to start a branded hashtag challenge can encourage users to create, post and share content related to your brand.&nbsp;Creating an emotional connection can resonate with your audience and foster a sense of community. Especially among the younger audience group - Millennials, research shows that they are more likely to make a purchase decision if they see user-generated content (UGC) of the brand before making a decision. Leveraging UGC is a powerful way to build buzz and increase your brand's awareness.
But how can one create successful UGC on TikTok? The first step is to look through viral UGC on the platform to gain inspiration and identify what makes them popular. You can browse top UGC related to your topics through the TikTok discovery page or enter key topic hashtags to browse top videos. That's a basic manual way to find popular UGC. The faster alternative would be to implement a&nbsp;<a href="https://www.shoplus.net/" target="_blank" rel="noopener">TikTok analytics tracker</a>. Shoplus&nbsp;is an all-in-one TikTok analytics tracker to help content creators to keep track of TikTok trends. Shoplus users can explore and download viral TikTok videos easily to analyze their content and gain insights on how to create fresh and engaging videos that will captivate and engage your audience.
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After you have an idea of what works, you can start making your own videos. Try to make videos that are creative, unique, and entertaining. Make sure to use the right hashtags and engage with other users to help your videos get noticed.
To conclude, leveraging user-generated content (UGC) on TikTok can be a powerful marketing tool. You can increase engagement, reach, and sales by encouraging users to create and share their own content related to your brand or product via different UGC formats. Getting the most out of UGC on TikTok requires a clear strategy, guidelines for content creation, and engaging with your audience. As a result, you can build brand advocates and loyal customers. With the right approach, businesses can leverage UGC to connect with young audiences and stay ahead of the curve in marketing.

TikTok UGC: From Hashtag Challenges to Viral Videos

According to the latest app ranking data from Sensor Tower, TikTok's overall downloads still rank first in the first quarter of 2022. In Google Play downloads, TikTok follows closely behind Instagram and Facebook, ranking third. With 1 billion daily active users, it is almost as popular as two Douyin platforms combined and is still in its early stages. TikTok's traffic is simply too tempting.
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However, after registering a TikTok account and happily posting your first video, you eagerly open your creator center an hour later and find that the view count is only a dozen or so, but you don't know where the problem lies... This situation is familiar to any TikTok operator. When analyzing TikTok videos, data analysis is also an essential step. By analyzing data, we can have a deeper understanding of TikTok videos and clearer iteration directions.
<h2>1. Completion rate</h2>
Completion rate is one of the most important indicators among many video indicators and is a key factor that affects video views. For an app, how long customers are willing to spend on it is a critical indicator, and the completion rate is strongly related to the time customers spend.
If your video has a high completion rate, it means that the audience is interested in the content of the video and willing to spend time watching it. The platform will often consider such videos to be relatively high-quality videos and further recommend them.
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If your completion rate is below 30%, it means you need to put more effort into video content production. Here are two optimization ideas:
① Grab the viewer's attention in the first three seconds: The audience's loss of interest is often the highest in the first three seconds, so we can examine whether the content in the first three seconds is not eye-catching enough and whether there is room for optimization. For example, you can use reverse order, create suspense, and attract users.
② Add a plot twist at the end: A plot twist at the end can be surprising and intriguing, breaking the conventional structure of the story and adding novelty and depth to the theme.
<h2>2. Like rate</h2>
The calculation method is: like rate = total likes / total views. Compared with the completion rate, the like rate has less impact on the number of views, but it is still an indicator with optimization value.
It is generally believed in the industry that a like rate of 4%-5%, or even higher, can make it easier to win TikTok's official recommendation. So how can we improve the like rate?
Material selection: When selecting materials, pay attention to selecting materials that can impress you and make you want to like them. Only in this way can you possibly impress users.
Copywriting and music support: Put effort into copywriting. First, use language that is most easily understood by the target audience. Second, incorporate more stories and use more verbs and specific nouns. Verbs are the easiest for users to understand quickly. Finally, use appropriately humorous language. Music can enhance the atmosphere. Choosing the right music can be the icing on the cake, while unsuitable music may make users swipe away.
<h2>3. Comment rate</h2>
Calculation method: Comment rate = total number of comments / total number of views.&nbsp;
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The comment rate is easy to understand. Usually, only when users think your video is high-quality or has some flaws or points to argue with, they will comment. TikTok platform hopes to see videos with topics, and naturally, it will increase the recommendation efforts. On the contrary, if your video comments are less than 0.4%, it indicates that the content lacks resonance or flaws and needs optimization.
So how to improve the comment rate? You can optimize it through the following points:
① Optimize content: Content is king on TikTok, as mentioned repeatedly above. You can write copy in the video, set interactive questions or buy some heated comments in the video description to encourage users to leave comments and increase the number of comments. By replying to user comments, refining the core viewpoint of the video, and guiding more users to participate in the topic discussion, the comment rate can be further improved.
②&nbsp; &nbsp;Interact more with fans: This is equivalent to chatting in the comment section. The comment rate will greatly increase with the back-and-forth comments, and the video is also playing when commenting, so the completion rate will also increase synchronously.
<h2>4.&nbsp;<a href="https://www.shoplus.net/tiktok-videos-analytics" target="_blank" rel="noopener">TikTok Analytics Tools</a></h2>
For e-commerce practitioners, one of the key needs for&nbsp;<a href="https://www.shoplus.net/" target="_blank" rel="noopener">TikTok analytics tracker</a>&nbsp; is product selection. They hope to discover potential or blue ocean products through TikTok. For this demand, we recommend several professional product selection tools specifically for e-commerce platforms:
<h3>①Amazon Best Sellers</h3>
A customized section on the Amazon platform that updates the best-selling products in various categories in real-time. By entering the corresponding keywords, you can see the best-selling product list on the Amazon platform.&nbsp;
Sellers can independently analyze the factors that make the products rank high on the list, including supply chain advantages and cost advantages. You can also conduct secondary development or minor innovations based on the hot selling attributes to help merchants select products more quickly in the best-selling products.
<h3>② Shoplus</h3>
Shoplus mainly provides a new perspective on product selection through social hot-selling products on the TikTok platform. In the "interest-based e-commerce" scenario, products often become popular on social media before they become popular in sales. Shoplus helps cross-border sellers find the latest popular products and discover potential explosive products. The platform also provides clues from KOLs and marketing strategy data.
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Compared to the traditional product selection approach that focuses on sales results, TikTok's short video platform has obvious advantages in using a new perspective and utilizing social data and user feedback to make differentiated product selections.