As of today, it has been a month since the US passed the "TikTok Ban." However, the TikTok US e-commerce business seems to be moving forward without pause.
On one hand, TikTok has formally filed a lawsuit against the US government, fiercely fighting back.
On the other hand, in terms of e-commerce policies in the US, TikTok has relaxed the threshold for influencer accounts. Previously requiring 5,000 followers, it has now been lowered to 1,000 followers to enable influencer marketing. Simultaneously, the threshold for cross-border stores has also been adjusted.
Various signs indicate that the underlying market in the US is still robust, with dividends yet to be fully exploited. Data observed by Shoplus shows that the GMV (Gross Merchandise Volume) scale in the US increased by 25.2% month-on-month in May, further confirming this viewpoint.
Let's delve into the specific performance of the US market this month in this comprehensive <a href="https://www.shoplus.net/tiktok-reports" target="_blank" rel="noopener">TikTok data report</a>.
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<h2>1. US Market Overview</h2>
According to Shoplus statistics, compared to several other countries, the number of TikTok stores in the US decreased month-on-month, making it one of the only two declining markets.
In May (1st to 27th), the number of store openings in the US market decreased by 23.57% compared to the previous month. This decline may partly be due to the impact of the "TikTok Ban," causing some sellers to lack confidence in market expectations.
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Despite the decrease in the number of store openings in the US, total sales and revenue in the US have surged.
As of the 27th of this month, the cumulative GMV scale in the US this month has exceeded $430 million, a 25.2% increase compared to the previous month. Similarly, total sales reached 26.16 million orders, a 25.6% increase month-on-month.
Compared to several other TikTok markets, the US, due to its higher average order value (AOV), although accounting for less than 10% of the total sales volume, has seen its GMV share rise from 17.23% last month to 19.42% this month.
Currently, it appears that the demand in the US market has not been affected by external factors, and the upward momentum remains strong.
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Specifically, looking at each category:
The average GMV growth rate of categories in the US in May was 30%, with each category experiencing varying degrees of growth.
Beauty and personal care products are the largest category in TikTok e-commerce, with a monthly GMV scale exceeding $60 million, accounting for 21% of the market share. Next is the health care category.
In terms of growth rate, some smaller categories such as maternal and child products, household appliances, and books have shown remarkably high growth rates, which should not be underestimated. Among them, the market growth rate of household appliances is also very significant, soaring by 71%, with a market size exceeding $16 million this month.
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In terms of the rate of new product turnover this month, the differences between different categories are evident.
The turnover rates of beauty and personal care products and mobile phones and digital products are 56.32% and 54.66%, respectively, significantly higher than the platform's average of 36.32%. In other words, these categories are more likely to generate orders on the platform.
On the other hand, the turnover rates of fashion accessories, household daily necessities, and women's clothing and underwear are 37.04%, 37.01%, and 38.26%, respectively, while hobbies and collectibles are as low as 27.91%.
Overall, beauty and personal care products, mobile phones and digital products, and food and beverage categories have performed strongly in sales in the US, while some lifestyle and hobby products face greater sales and competition pressure.
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This month, live streaming sales have performed outstandingly in multiple categories.
The live streaming sales force of beauty and personal care products is strong, with sales exceeding $100 million as of the 27th, far exceeding short video sales. In addition, the live streaming sales of mobile phones and digital products and health care products also lead.
The live streaming sales of fashion accessories, men's clothing, and books, while higher than short video sales, have a smaller gap. Hardware tools are the only category where live streaming sales exceed short video sales.
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On the influencer side in the US, mid-tail influencers have the highest number of sales and are also the absolute main force contributing to sales.
The number of influencer sellers in the US this month has exceeded 1 million, with the highest proportion of influencers with 0-10,000 and 10,000-50,000 followers, accounting for 71.83% and 17.84%, respectively.
In terms of sales volume, micro influencers (10,000-50,000 followers) and mid-tier influencers (50,000-500,000 followers) have the highest output-to-benefit ratio, accounting for 24.33% and 12.28% of sales, respectively.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://t-img.picturehaven.net/tikmeta-admin/blog/ec7b487c5ddb4732a2f2caa7b1085037.jpg" width="705" height="1018" />
Overall, the e-commerce ecosystem in the US is developing towards better quality and scale, and the overall market is bound to continue to grow larger in the future.
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<h2>2. US Ranking Details</h2>
In this month's product rankings, health care products and beauty and personal care products are the most popular categories.
Among them, the top 1 and top 2 health products have sales of 270,000 and 140,000, respectively. According to Shoplus observations, both of these products have been on the shelves for over six months and still have strong sales.
The highest-selling beauty and personal care product is the "pimple patch" analyzed in the previous period, with cumulative sales exceeding 120,000.
Other products, such as the decompression toy at Top 7, the car aromatherapy at Top 8, and the women's sleeveless T-shirt at Top 10, all have good sales performance.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://t-img.picturehaven.net/tikmeta-admin/blog/53555b6bb4ac432b9cf7e9913a57fc06.jpg" width="707" height="1021" />
In the small store rankings, Micro Ingredients ranked first with several hot-selling health products, with a total sales volume of 360,000 orders.
Next is the well-known women's sportswear fashion brand Halara, with sales of nearly 200,000. Third is the beauty store Tarte Cosmetics, mainly selling lip glosses, lipsticks, and other products.
Looking at categories, this month also saw the most listings in the health race, with four related stores.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://t-img.picturehaven.net/tikmeta-admin/blog/65298c3b5659425fb220f819245a7e70.jpg" width="708" height="1022" />
In the influencer sales ranking, Halara's self-operated account ranked first with a GMV of $620,000, followed by Tarte Cosmetics' self-operated account. Third is @freckledpoppy, mainly selling women's clothing.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://t-img.picturehaven.net/tikmeta-admin/blog/73f9665278a14712a542cdd654463a05.jpg" width="708" height="1022" />
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<h2>3. Star Products of the Month</h2>
Health products are undoubtedly the star products in the US this month.
Among them, the Top 1 and Top 2 of the monthly sales list are both health products. In terms of products, Top 1 is a health capsule for intestinal health, and Top 2 is a nutritional powder containing various vitamins.
From the perspective of influencer-driven sales, a considerable amount of investment has been made in these types of products in short videos this month, with both products associated with tens of thousands of videos. In addition, the number of live broadcasts for both products is around 3,000, with around 3,000 associated influencers.
In terms of influencer-driven sales, small influencers (10,000-100,000 fans) accounted for 5.14% of collaborations, but they contributed the highest sales and had the best performance, accounting for a high 31.28%.
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<h2>Conclusion</h2>
The latest data on TikTok e-commerce in the US for May demonstrates resilience and growth despite challenges such as the TikTok Ban. While the number of store openings saw a decline, the total sales and revenue soared, indicating a robust market demand. Key categories like beauty and personal care, health, and electronics showed remarkable performance, with live streaming sales particularly shining. Influencers, especially those with moderate-sized followings, played a significant role in driving sales. Overall, the US e-commerce ecosystem on TikTok continues to thrive, promising further expansion and opportunities in the future. For a more comprehensive analysis, you can download the full <a href="https://www.shoplus.net" target="_blank" rel="noopener">TikTok report</a> PDF on this page.

TikTok Report: Analysis of May Sales Trends in the US - Shoplus

TikTok Report: Analysis of May Sales Trends in the US

The TikTok beauty and personal care track has been booming since last year, with waves of beauty, skincare, and personal care businesses entering the market. Amidst the fierce competition, there are face scrubs with monthly sales of $3 million, peppermint mouthwash with 328,800 monthly orders, and styling sprays with over 35 million views in a single month on TikTok...
 
Don't get too excited; these chosen ones may have won temporary victories in the fiercely competitive beauty and personal care market. Facing worthy opponents is key. What you can do is saturate various channels with short videos, store broadcasts, reach broadcasts, and product cards, striving for more product exposure.
With white-label cosmetics flooding the market and capital pouring in aggressively, the cross-border circle has long been bustling with life and death. How to "fight the flood"? Shoplus, based on recent sales data of beauty and personal care categories in the TikTok US market, explores the business strategies of the beauty track in this <a href="https://www.shoplus.net/" target="_blank" rel="noopener">TikTok beauty product</a> report.
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<h2>01 Though Leading, Lacks Firepower</h2>
According to Shoplus' sales data analysis of beauty and personal care categories, since the opening of the US market in September last year, November quickly saw strong growth, with beauty and personal care categories taking a distinct lead over other categories. However, the outbreak period was short-lived. Since December, sales have declined by 30-40%, only returning to November levels in March 2024. As of April, the performance has been mediocre. Can the last week turn the tide? You can check real-time data on the Shoplus official website. In terms of sales proportion, the GMV proportion of beauty and personal care categories remains between 17% and 25%, with minimal fluctuation. However, in the past two months, the proportion in the entire TikTok US market has been consistently below 20%. In addition to beauty and personal care, sales proportions of hot-selling categories such as women's clothing and lingerie, sports and outdoors, and mobile electronics have all declined, while categories such as health and home appliances have increased in proportion.
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<h2>02 Beauty Appliances, Perfumes, Men's Skincare Are Booming</h2>
The beauty and personal care category is vast, with numerous subcategories. According to Shoplus platform data, sales of beauty appliances and perfumes each exceed 20%. Popular items include electric toothbrushes, shoulder and neck massagers, and curling irons. Men's skincare and bath products closely follow, comprising 10% to 15% of sales. Male grooming is a potential area for exploration.
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In terms of specific product rankings, here are examples from TikTok Shop's US site:
Beauty Appliances TOP 4:
TOP1: Bitvae Oral Care sold 84,200 electric toothbrushes in the latest month, generating $2.58 million in sales. After joining TikTok Shop, the brand's total sales exceeded 249,700 items, with a GMV exceeding $3.6 million.
TOP2: Wavytalk's curling iron ranked second, selling $1.08 million in March, with a single unit price of $31.98.
TOP3: Mighty Life's men's shaver sold 18,300 units in March, with a total GMV of $224,900.
TOP4: MySmile's electric toothbrush, a popular product with 1,400 associated videos and 782 influencers, dominates natural traffic.
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Details of the top 4 products in beauty, skincare, bath, and body care are also provided for reference.
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03 TikTok Shop Case Which shop sells the best? What is the best-selling item in the shop? What marketing actions does the small store cover? Which influencer did they choose?
In the TikTok e-commerce circle, whether it's businesses or brands, high-level GMV is often inseparable from multi-matrix marketing, especially evident in the beauty and personal care sector. Based on sales ranking, Shoplus has compiled a list of the most noteworthy small stores in the U.S. beauty and personal care category. Let's take a quick look!
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<h2>04 Conclusion</h2>
The TikTok beauty and personal care track has been booming since last year, with waves of beauty, skincare, and personal care businesses entering the market. Amidst the fierce competition, there are face scrubs with monthly sales of $3 million, peppermint mouthwash with 328,800 monthly orders, and styling sprays with over 35 million views in a single month on TikTok. However, these successes may only be temporary in the highly competitive market. Facing formidable opponents is crucial. To thrive, saturate various channels with short videos, store broadcasts, reach broadcasts, and product cards to enhance product exposure. With white-label cosmetics saturating the market and capital pouring in aggressively, the cross-border circle has been bustling with life and death. To combat this flood, Shoplus as a <a href="https://www.shoplus.net/" target="_blank" rel="noopener">TikTok analytics tracker</a>, leveraging recent sales data of beauty and personal care categories in the TikTok US market, explores effective business strategies in the beauty track.

TikTok Shop Beauty & Personal Care Sales Report - Shoplus

TikTok Shop Beauty & Personal Care Sales Report

It has been revealed that the semi-closed loop model in the U.S. TikTok market will close at the end of August, and they will fully develop a closed-loop system. This means that if you want to continue selling on U.S. TikTok shop, you must open a TikTok shop, as the official platform won't allow external links. If this news is accurate, with the launch of the closed-loop model, the landscape of U.S. TikTok e-commerce will undergo significant changes. Is this the right move for TikTok? Only time and the market can tell. For businesses, the decision of whether to get on board or not poses a major dilemma. Shoplus&nbsp; backed by comprehensive data monitoring of the U.S. TikTok market, delves into trends in product categories, influencer marketing strategies, and opportunities in the second half of the year. This offers businesses insights for their future endeavors.
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<h2>Clear Growth Trend in GMV and Number of TikTok Shops</h2>
<h2>Hobbies and Collectibles Emerge as viral Category</h2>
According to Shoplus, the&nbsp; U.S. TikTok market GMV has shown a notable month-on-month increase starting from August, rising by 27.9% compared to July. The sales share in the U.S. market has also risen from 4.6% to 6.95%. The reason behind this lies in the robust growth of U.S. TikTok shop, with the number of shops increasing from 7,308 in July to 8,605 as of the end of August, marking a 17.7% month-on-month rise. Although there is still a significant gap in GMV between the U.S. and Southeast Asian markets, the enormous potential of the U.S. market, backed by a large and high-quality user base, indicates that everyone is eager to seize a slice of this substantial opportunity.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/8c5a6ba0903f43ed8116b383c713f3d8.png" alt="U.S. TikTok market" width="551" height="982" />
Focusing on the best-selling product categories in the U.S. market, Beauty and Personal Care, Women's Clothing and Lingerie, Hobbies and Collectibles, Mobile and Electronics, and Kitchen Utensils are the top categories in terms of sales share. Among them, Beauty and Personal Care, along with Women's Clothing and Lingerie, account for nearly 20% of the GMV. In terms of specific subcategories, during July and August, Beauty Perfumes, Beauty/Personal Care Appliances, and Skincare ranked in the top three, aligning closely with the overall trends on the TikTok platform.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/8eaa81461c8447ecb0ba46096cee169a.png" alt=" TikTok product categories" width="551" height="982" />
Hobbies and Collectibles is one area worth mentioning because it comes in third with a 6% sales share, which is unusual in other regions like Southeast Asia. According to Mintel's "2023 Global Consumer Trends Insight," 60% of American consumers like to associate with businesses or brands that share their beliefs. This consumer trend suggests that personalised products may be possible. Items like cutting-edge electronics, handicrafts, creative artwork, etc. that are connected with certain cultures or demographics are considered personalised products. These are included in Shoplus's category for hobbies and collectibles.
<h2>US Influencer Places a Strong Emphasis on Narrative Marketing</h2>
According to "2023 Global Consumer Trends Insight," 37% of American social media influencer followers are curious about specialised video bloggers. Only 5% of social media users in Germany follow full time bloggers, compared to 20% who do so for a living. Trends in consumer preferences show how influential marketing has been. Similar to how China has its own "Li Jiaqi," the U.S. market needs prominent people. Participating in the TikTok shop design and influencer marketing in the US is crucial. Statistics from Shoplus show a definite upward trend for American TikTok influencers. Professionals Services, Government, Health, Authority Advisors, Fashion Styling, and Vlogging thrive in their capacity to market goods and services, whether in terms of follower growth or sales distribution. Professional services industry takes the top spot among them, accounting for 15.94% of GMV and 18.83% of follower growth.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/dfe3bfff788e4999ba689f76c247ac7a.png" alt="US Influencer Marketing" width="551" height="982" />
While live shopping is experiencing a worldwide surge, it may encounter challenges in Western markets like Europe and the United States. This is a significant point that must be kept in consideration. Since live streaming is less common in the American market, it's crucial to concentrate on short-form video content marketing when building a presence in American TikTok shops. The secret to success in this situation may lie in using narrative marketing to tell engaging product stories. This strategy is used in several well-liked TikTok shopping videos in the United States, according to Shoplus monitoring. Users are more likely to watch videos with storytelling aspects for longer periods of time, which ultimately increases the efficacy of sales.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/803a355e23c74ac1996f6e9b65ada475.png" alt="TikTok shopping videos" width="700" height="333" />
<h2>Opportunity to the end of the year: Holiday Marketing</h2>
On Black Friday in 2022, TikTok Shop saw a 126% increase in GMV. For American customers, "Black Friday" signaled the start of the year-end Christmas shopping season. The holiday season has a significant potential for increased sales, and this year is expected to be no exception. Halloween, Christmas, Black Friday, and New Year's are all peak times for U.S. e-commerce to experience rapid sales growth. Businesses should carefully consider their product choices and marketing plans for the upcoming few months, creating a thorough battle plan. Which items are likely to become bestsellers? Which item will sell the most? You may already refer to this! The top-selling categories in the U.S. market for July have been gathered by Shoplus.
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/eead25ccab914360b9aacc479bdeb46b.png" alt=" U.S. market" width="551" height="982" />
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/ff51360ff08e43b39770ca3e3e5bea43.png" alt="Shoplus Data Report" width="551" height="982" />
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/99a643e2afc04101a56292b402f2ee96.png" alt="Shoplus Data Report" width="551" height="982" />
<img src="https://t-img.picturehaven.net/tikmeta-admin/blog/1281858731ad4b4a9a700ac7df9730dd.png" alt="Shoplus Data Report" width="551" height="982" />
Shoplus offers a variety of features, and it is an all-in-one <a href="https://www.shoplus.net/" target="_blank" rel="noopener">TikTok analytics tracker</a>. It offers a complete solution that addresses everything from picking influencers, choosing trending products, analyzing competitors, and tracking trending content. Your businesses are given realistic marketing strategy analysis with an all-inclusive approach, helping you to quickly spot opportunities.

Navigating the U.S. TikTok Market: In-Depth Data Reports and Strategie | Shoplus

Navigating the U.S. TikTok Market: In-Depth Data Reports and Strategie

In 2022, Q4 TikTok e-commerce market sales achieved high growth. The month-on-month growth rates of TikTok ecommerce market sales in November and December are 26% and 32%, respectively. In the favorable period of TikTok e-commerce, the number of e-commerce-related influencers is increasing gradually. In December 2022, the number of influencers to TikTok e-commerce will increase by 92% compared with October 2022. Thus, what is the future potential of these influencers of TikTok e-commerce? And where is its future breakthrough opportunity? This <a style="color: #ba372a;" title="TikTok report" href="https://www.shoplus.net/tiktok-reports" target="_blank" rel="noopener">TikTok report</a> will tell you all.
Shoplus utilizes platform advantages and comprehensive analysis to focus on the sales data of Q4 2022 TikTok ecommerce influencers, and conduct trend analysis based on the overview of the TikTok e-commerce influencers. The following indicates 4 major trends in Q1 of 2023:
The rising need on the supply and demand side accelerates the expansion of TikTok e-commerce.
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Indonesia Market: The rising number of TikTok influencers tend to carry multiple categories to meet the diverse needs of consumers.
Thailand Market: Beauty &amp; Personal Care, and Pet Supplies are likely to choose influencers that share the same niche.
Vietnam Market: Influencers who share the same niche with the categories of kids and pets have high sales growth potential.
Please click download the report for more insights &amp; statistics.

Trend Report of TikTok Ecommerce Influencers-Q1 2023 | Shoplus

Trend Report of TikTok Ecommerce Influencers-Q1 2023

Wanna know what are the popular TikTok product trends of 2023? This report analyzes TikTok e-commerce product trends of 2022 Year-End Mega Sales and provide trend forecasting for 6 major sales countries, including the United Kingdom, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines.&nbsp;
2022 is a vital year for TikTok E-commerce. Following the opening of TikTok Shop in the UK and Indonesia in 2021, TikTok Shop opened its Southeast Asian counterpart, and has expanded its presence in four countries Thailand, Malaysia, Vietnam, and the Philippines since April 2022. This functions as cross-border e-commerce business, and enters a new stage of "one store selling the world".
As the most welcomed <a style="color: #ba372a;" title="free TikTok analytics tool" href="https://www.shoplus.net" target="_blank" rel="noopener">free TikTok analytics tool</a>, Shoplus utilizes platform advantages and comprehensive analysis to analyze TikTok e-commerce trending products from September to November 2022, and conduct the product insights of TikTok e-commerce. The following indicates the Top 5 TikTok product Trends:
1. Rise of the SHEconomy: Beauty and Personal Care, Women&rsquo;s clothing and Lingerie accounted for 44%.
Among the overall sales of <a style="color: #ba372a;" title="TikTok ecommerce" href="https://www.shoplus.net/tiktok-reports/tiktok-ecommerce-influencers-trend-report" target="_blank" rel="noopener">TikTok e-commerce</a> from September to November 2022, the two categories dominated by female consumers, Beauty and Personal Care, Womenswear and Lingerie, occupy the top two positions and account for 44.0% of the market share.
In addition, except for the need for self-pleasure, women's needs for home comfort should not be underestimated, such as Household Essentials, Baby &amp; Maternity, and Kitchenware.&nbsp;
2. Indonesia still takes the lead, and Thailand is on the rise.
During September - November 2022, Indonesia's sales showed steady growth, but the growth rate was 32% lower than that of the broader market. Its market share dropped from 43% in September 2022 to 35% in November 2022. However, it still holds the dominant position.
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3. The main consumption price range is within USD 8 per unit. High-priced positioning needs to be nurtured for a long time
In the Indonesian market, categories such as Beauty, Women's Clothing, and Muslim Fashion have a large product base, and the proportion of traded products remains high, thus these product categories have great market potential; categories such as Men's Clothing, Shoes, Bags, Food, and Health have a small product base, but the number of traded products is higher than that of the market, so the competition among these product categories is relatively low.
The best-selling prices of most categories in Indonesia are concentrated within USD 8. High-priced positioning needs to be nurtured for a long time
4. In terms of Hobbies and Beauty consumption, Thai consumers can accept higher price positioning.
Beauty and Personal Care occupies the NO.1 position in category sales with an absolute advantage of 34%, followed by Womenswear and Lingerie, which has a market share of 9%; Jewelry &amp; Derivatives, and Fashion Accessories are on the rise in November, which have strong potential for growth opportunities;
From the sales distribution of the top 10,000 products in each price range: Consumers are more willing to spend money on interest-related categories. Phones &amp; Electronics, Office Supplies, Vehicle Supplies, Hobbies and Collectibles with a unit price of more than USD 20 occupy about 10%-30% of the market share. Additionally, consumers are more willing to buy Beauty and Personal Care products to invest in their appearance.
5. The effect of Christmas-related product category aggregation is obvious, especially in Beauty and Personal Care.
During the 2022 Christmas time, the sales of Christmas-related products show a strong growth, and Beauty and Personal Care take up 51.4% of the market share；
The home improvement market ranked No.2. Its best-selling products are mainly solar LED Christmas light strings suitable for outdoor parties. This kind of product takes up more than 90% of the Christmas home improvement market share, and its best-selling prices are 3-4 US dollars per piece；
The home supplies market takes third place. &ldquo;Romance and warmth&rdquo; are its main theme. LED light rose artificial in glass, hot water bottles, and aromatherapy humidifiers have taken over 96% of the market share of Christmas home supplies.
Please click download the report for more insights &amp; statistics.