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How Brands utilize influencer marketing on TikTok?

Brands are constantly wanting to know what’s the best way to reach their largest audiences. Our youngest generation, Gen Z’s buying power is on the rise. TikTok might be the most effective platform when comes to market to Gen Z. Influencer marketing probably still the most common way for a brand to market on TikTok. For brands, working with TikTok influencers is one of the best ways to build your social capital and boost the visibility of target audience.

Understanding your potential audience

Before implementing any marketing strategy, the most crucial thing is to know who is your target audience. What types of video they’re interested and what kinds of TikTok influencers will attract them most? If you’re targeting Gen Z, the picky and tech savvy generation. Then, Yes! Influencer marketing can be the most effective way to build brand recognition or trust and confident to them.

How to find the right influencers on TikTok?

Top social media influencers might not always be the best choice. As a marketer, fnding the right TikTok influencers for your business might be tough. Starting with trending hashtags may be beneficial to a number of reasons. It helps you to uncover rival videos and content ideas. TikTok hashtags help the TikTok algorithm to find the content and promote it to users who might be interested in. TikTok influencers use trending hashtags to increase visibility and reach, and some of them use hashtags refer to the specific industry, such as fitness, beauty, etc. Therefore, browsing popular, industry-related hashtags allow you to find potential influencers that relevant to your brand. 

Using Shoplus as a tool to find trending hashtags on TikTok, simply click on the ‘Content’ feature and select ‘Hashtags Search’. Then, in the search field, enter your search phrases. The result will be popular hashtags and engagement metrics. You can try this free influencer marketing tools and maximise your influencer marketing performance.

TikTok analytics tool

If you click on a hashtag, for example #workout, it will pop out a page with general information and data trend of the hashtag, and viral videos using the hashtag. 

TikTok hashtags

free influencer marketing tools-Shoplus

TikTok influencer’s details of ‘Hot Videos’ are also available when you click their profile image below the video. You can choose to monitor, compare your chosen influencers, or save as favorite for later use. 

influencer marketing tools

Once you have preferred TikTok influencers, continue to find out if their existing collaboration make good TikTok content. By doing this, it avoids the brand from working with incompatible content creators. 

Checkout what your competitors are doing.

Find 3-5 competitors that share your niche on TikTok. Take a look at their TikTok presence, and go through their contents. Then, discover your brand’s unique selling point that your competitors don’t have. Another option is to include #ad in your search, this will help you to filter influencers who are already posting sponsored content, and get an idea of the kinds of influencer content that perform well on TikTok. 

You may utilize third-party influencer marketing platforms for help. Shoplus is much more than an analytics tool for popular TikTok trends. It also assists on TikTok influencer discovery. It not only provides Influencer ranking list, but also the detailed engagement data to indicate how genuine an account’s performance is, along with other valuable metrics. Basically, it shows what you need to know about your preferred TikTok influencers. You can also create a list of your potential influencers as you go through the discovery process. A free trial is available for a limited time only, try it now.


Mike is a Content Specialist at Shoplus , who specialised in topics about social commerce and customer behaviour. When he's not working, you can often find him workout at gym. He also enjoys trying new restaurants, swimming and watching movies.
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