TikTok has become one of the most popular social networks, captivating millions of users across the globe. As this wildly popular platform continues to grow, it's more crucial than ever for brands and creators to find innovative ways to stand out and boost their TikTok engagement. That's why we're excited to share some effective strategies to help you elevate your TikTok game in 2023!  

In this article, we'll show you how to take your TikTok presence to the next level, from crafting captivating content to leveraging the power of user-generated content and optimizing your hashtag strategy. Whether you're a brand looking to expand your reach or a creator aiming to grow your following, these tips can help you maximize your visibility and engagement on TikTok.

Keep up with the trends

As a rapidly evolving social media platform, TikTok trends can shift quickly, making it essential to stay on top of the trend and incorporate them into your content strategy. By monitoring and joining TikTok trends, you can increase your chances of achieving viral success on the platform.

Stay up to date with trends can include using trending hashtags and sounds. They should also create content that stands out from the crowd and is visually appealing. Additionally, TikTok users should try out different types of content to find what works best for them.

So, where to find these trending elements? Although you can search them manually on the TikTok app, you can also utilize a TikTok analytics tracker to get them in one place. For instance, Shoplus is a user-friendly TikTok analytics tool that provides users with a comprehensive suite of features, including access to TikTok hashtag and sounds ranking lists, as well as to watch and download viral videos.

Utilize TikTok hashtags

Adding TikTok hashtags to your post is an essential way for increasing views and engagement. Hashtags can help users to reach a wider audience and direct people to their content. Using hashtags is an effective way to boost your views and engagement on TikTok.

When you include relevant hashtags in your posts, they can help you create content that is centered around a specific topic. This way increases the chances of your content being discovered by users who are interested in that topic.

To use hashtags effectively, start by researching popular hashtags in your niche and including them in your posts. You can also create your own branded hashtags to encourage your audiences to engage, such as share their own content related to your brand.

Start with trending hashtags, such as #fyp or #viral, then follow by broad hashtags, such as #fashion or #beauty, which can help you reach a wider audience, while specific hashtags, such as #cleanskin or #tweedstyle, can help you target a more niche audience.

Last but not least, always remember to use hashtags relevant to your content. Make sure to avoid using spammy or irrelevant hashtags as this can harm your credibility. Follow these tips to grow your following on TikTok and increase your visibility and engagement.

Leverage UGC on TikTok

UGC (User-Generated Content) can be an effective way for boosting engagement on TikTok. Encourage your audiences to create and share content related to your brand or product, and you'll create a more personal connection with them by tapping into their creativity and authenticity. UGC can also help to build trust and credibility, as it shows that your brand is open to feedback and ideas from the community. Plus, it can help you to identify potential content creators to work with. UGC on TikTok can also help you to reach a wider audience, as it encourages users to share content with their own networks.

One common UGC format is hashtag challenges, which encourage your followers to post content related to a certain theme or topic. This can help increase engagement and generate buzz around your brand or product. Hashtag challenges are a great way to encourage your followers to interact with your brand or product, and it also helps to spread your message and boost visibility or, let's say, brand awareness. Ultimately, hashtag challenges can provide valuable feedback and insights into what your followers are interested in.

Consistency is also key, with users encouraged to post regularly and engage with their followers using CTA language, hashtags, and by keeping up with trends. Additionally, it is necessary to implement multiple content formats to increase engagement and reach a broader audience, such as duets, challenges, and reactions. By implementing these strategies, users can increase their TikTok engagement in 2023 and beyond.