How to Discover Winning Products on TikTok?
Maxwell2024-07-05 02:02:53

In today's digital age, TikTok has emerged not just as a platform for entertainment but as a powerhouse for discovering trending products. With the rise of influencer marketing and viral videos, TikTok has become a goldmine for innovative products that capture consumer interest almost instantly. For entrepreneurs and e-commerce enthusiasts, leveraging TikTok to find TikTok winning products can be a game-changer. Here’s a comprehensive guide on how to effectively navigate TikTok and unearth those hidden gems that could skyrocket your sales.


Utilizing Effective Hashtags for Product Discovery

Platform-Related Hashtags

When searching for products on TikTok, start with platform-related hashtags such as #TikTokMadeMeBuyIt, #AmazonFavorites, or #AliExpressFinds. These hashtags are curated to highlight popular products across different platforms, making it easier to discover trending items.

Product Category Hashtags

For niche-specific searches, delve into product category hashtags like #KitchenHacks, #PetMustHaves, or #FitnessGear. TikTok allows flexibility in hashtag usage, enabling users to create unique combinations that attract specific consumer segments.

Creative Use of Hashtag Variants

Expand your search by exploring hashtag variants with popular affixes like -geo, -gadget, -pack, or -poll. These affixes add depth to your search by narrowing down to specific product attributes or consumer preferences.

Effective Search Strategies

Avoid generic keywords associated with selling or dropshipping, and focus on hashtags geared towards consumer engagement. This strategy ensures that you're discovering products intended for end-users rather than resellers.


Discovering Winning Products with Shoplus

To enhance your product discovery process, consider leveraging Shoplus, a powerful third-party selection tool tailored for TikTok. Shoplus allows users to view the category trends in TikTok's major sales countries, providing insights into trends over different time periods. By using Shoplus, you can delve deeper into TikTok's product data, such as views, likes, comments, shares, and sales, to objectively understand user preferences and demands.

Why Use Shoplus?

Shoplus is an effective TikTok analytics tracker, especially for TikTok shop sellers seeking winning products to sell and evaluating the market's potential. It offers detailed analytics that can help you spot emerging trends and assess the viability of products before making any investment. Whether you’re interested in a specific product category or looking to explore the TikTok hot trends, Shoplus provides comprehensive data to guide your decisions.


Seven Hot Products Found on TikTok

Now, let’s explore seven standout products that have captured TikTok users' attention, paving the way for successful e-commerce ventures.

1. Color-Changing Beachwear

Introduced with a mesmerizing video showcasing its transformative properties, the color-changing beachwear has taken TikTok by storm. With features that change color upon contact with water, this product is a visual delight and a practical choice for summer fashion enthusiasts. Its TikTok campaign effectively highlights its unique feature, making it a must-have for summer wardrobes.

2. Touchscreen Waterproof Phone Case

A practical innovation, the touchscreen waterproof phone case appeals to a wide audience seeking durable smartphone protection. Its TikTok debut highlighted its usability without narration, focusing on real-life scenarios that resonate with everyday users. The product’s seamless integration into daily activities makes it a compelling choice for tech-savvy consumers.

3. Smart Foam Roller

Catering to the fitness niche, the smart foam roller upgrades traditional fitness gear with technological enhancements. Its video advertisement on TikTok effectively showcases its benefits, leveraging clear demonstrations and targeted hashtags to enhance discoverability. The product’s ability to combine functionality with user-friendly features has made it a hit among fitness enthusiasts.

4. Neckband Mini Fan

As temperatures rise, so does the popularity of the neckband mini fan. Featured in various TikTok videos, this product offers practical cooling solutions in a portable design, appealing to users across diverse settings from sports events to outdoor leisure. Its compact design and ease of use have made it a favorite for on-the-go cooling.

5. Bubbling Blaster for Drinks

Perfect for festive occasions, the bubbling blaster adds a fun twist to beverage enjoyment. Its viral TikTok campaign highlighted its versatility and appeal, making it a must-have for celebrations and social gatherings. The product’s ability to enhance the drinking experience with its unique bubbling effect has garnered widespread interest.

6. Multi-Function Vegetable Cutter

Streamlining kitchen tasks, the multi-function vegetable cutter simplifies food preparation with interchangeable blades and space-saving design. Its TikTok video emphasized practicality and efficiency, resonating with culinary enthusiasts seeking innovative kitchen gadgets. The product’s versatility and ease of use have made it a staple in modern kitchens.

7. Levitating Light Bulbs

Combining aesthetics with functionality, the levitating light bulbs offer a unique decor element for modern homes. Recently featured on TikTok, its video showcased its mesmerizing effects, appealing to consumers looking to enhance their living spaces. The product’s ability to serve both as a decorative piece and a functional lighting solution has made it a standout choice.



Harnessing TikTok's power to discover winning products requires strategic use of hashtags, keen observation of viral trends, and a deep understanding of consumer preferences. By leveraging these insights and exploring trending products showcased on TikTok, entrepreneurs can capitalize on emerging market opportunities and stay ahead in the competitive e-commerce landscape.

In conclusion, mastering the art of product discovery on TikTok isn't just about following trends—it's about identifying products that resonate with consumers on a deeper level. Whether you're starting a new venture or expanding your product line, TikTok offers a wealth of opportunities to uncover products that could be your next big seller.

Utilizing tools like Shoplus can further enhance your ability to find and analyze trending products, ensuring you have the data needed to make informed decisions. Explore TikTok with these strategies, and watch your product discovery process transform into a powerful engine for success.


Maxwell, an experienced product analyst in e-commerce, focuses on analyzing TikTok's product trends. With extensive hands-on experience in market research and consumer behavior analysis, he offers actionable insights for brands to enhance their TikTok presence.