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Shoplus Drops Game-Changing Follower Demographics Feature!

In the bustling landscape of TikTok Shop, where creativity converges with commerce, each merchant endeavors to unearth the ideal influencers perfectly suited to their product repertoire. These influencers, endowed with an enchanting blend of charm and authenticity, wield considerable influence in bridging the gap between brands and their target audience, effectively conveying product narratives to potential consumers in captivating ways.


However, the quest for influencers merely scratches the surface of TikTok marketing intricacies. Beyond the veneer lies a realm of profound insight—the intricate mosaic of an influencer's fan base. Understanding the demographics of these followers—spanning age, gender, and beyond—stands as a linchpin in shaping marketing strategies that resonate deeply with the core audience, enabling brands to carve a niche in the market with precision and impact.

To equip TikTok merchants and brands with actionable insights, Shoplus introduces a groundbreaking TikTok influencer analytics tool: Follower Demographics. This innovative feature transcends traditional influencer analytics, affording merchants a comprehensive view of an influencer's audience composition. Armed with this invaluable data, businesses can make informed decisions, selecting partners whose follower demographics seamlessly align with their target audience profiles.

The functionality of Shoplus' Follower Demographics seamlessly integrates data-driven decision-making into the influencer selection process, fostering a symbiotic relationship between brands and influencers rooted in shared understanding and alignment of objectives. Through the prism of Follower Demographics, merchants gain unparalleled visibility into the intricacies of their target audience, empowering them to craft hyper-targeted marketing campaigns that resonate profoundly with their audience.


Here's a detailed guide on leveraging Shoplus' Follower Demographics feature:

1. Accessing Shoplus Platform: Navigate to the official Shoplus website and access the "Influencers" section via the left-hand navigation bar. Here, merchants can explore an extensive array of influencers curated to cater to diverse marketing objectives and niche requirements.

2. Exploring Follower Demographics: Delve deeper into the demographics of an influencer's fan base by selecting the desired influencer and navigating to their profile. Within the influencer's profile page, click on the "Follower Demographics" tab to unveil insights regarding the gender and age distribution of their followers.

3. Utilizing Data Export Functionality: Maximize the utility of Follower Demographics by harnessing the power of data export functionality. With a simple click on the "Data export" button within the Influencers section, merchants can seamlessly export influencer fan profile data, facilitating in-depth analysis and informed decision-making.


By harnessing the transformative potential of Shoplus' Follower Demographics feature, TikTok sellers and brands can embark on a journey of strategic growth and market dominance, propelled by data-driven insights and informed decision-making.

To provide a holistic perspective on the impact of Shoplus' Follower Demographics, let's delve into the user experience of a merchant from Thailand. Napat, the owner of a burgeoning fashion brand in Bangkok, recently leveraged Shoplus' Follower Demographics to refine her influencer selection process. By analyzing the demographic data of potential influencers' followers, Napat identified influencers whose audience demographics closely aligned with her target market in Thailand. This data-driven approach enabled her to forge partnerships with influencers who resonated deeply with her local audience, resulting in a significant uptick in brand engagement and sales within the Thai market. Napat's success story underscores the transformative potential of Shoplus' Follower Demographics in empowering merchants to navigate the intricacies of global TikTok influencer marketing with precision and efficacy.

Shoplus' unwavering commitment to continuous enhancement ensures that merchants remain at the forefront of TikTok influencer marketing evolution. Through iterative improvements and user-centric innovations, Shoplus empowers businesses to unlock the full potential of TikTok as a platform for growth and engagement.



Mike is a Content Specialist at Shoplus , who specialised in topics about social commerce and customer behaviour. When he's not working, you can often find him workout at gym. He also enjoys trying new restaurants, swimming and watching movies.
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