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How to find trending products to sell on TikTok?

Looking for top trending TikTok products to sell in 2023? Then, you can’t afford to miss this guide to find potential products for huge profits. TikTok, with more than 1 billion active monthly users, rolled out several shopping features last year to enhance social commerce on the platform. It provides business opportunities for brands and individuals. And the statistics of TikTok business showed it worked. TikTok revenue has exceeded $2.5 billion globally, which is tremendous!

If you’re new to the TikTok business and looking for a monetization opportunity to start selling on this platform. It’s not too late! There are huge opportunities on TikTok, especially when social commerce becoming more popular. Before you search the TikTok trending products to sell, you need to know the following tips to get started:

- Identify your niche

You need to know your target customers before you even start selling on TikTok. After you decide on your target customers, you need to find out if your target customers are using the platform. If you’re targeting Gen Z & Millennials, then TikTok is the perfect channel for you. If you’re targeting the age group of 30-49 years old, TikTok will also be a good choice as it has numerous amount of users there! 

- Understanding your target customer

Learn more about your target audience, and utilize your resources. What’s their interest, lifestyle, or customer pain points? Different target customers will have different problems waiting to be solved, that is different customer pain points. Understanding your customer pain points can help you to choose the product wisely and create targeted messages to address their problems.

- Find Trending Products to Sell

It’s not hard to find a product to sell on TikTok, but you must know what products are prohibited on the platform. A huge audience also means a lot of competition for TikTok business. To succeed on TikTok is all about choosing the right products and curate the perfect brand for it. For basic browsing, you can use the TikTok trending hashtags #TikTokMadeMeBuyIt to explore product ideas and search online for TikTok business case studies. 

Want a more efficient way to find trending TikTok products? Try Shoplus for free! It’s a free all-in-one TikTok analytics tool to help your product selection based on comprehensive data and ranking lists that update every 6 hours. Please follow the guide below to find product opportunities for your TikTok business.

Select "Products” > “Top Sales” to get started. You can easily discover product potential for your TikTok business based on your filters. As shown in the screenshot, there are filters for users to get a more precise product ranking list. Filter the product ranking list by country, category, price, commission, and time range. The data of the product ranking list updates every 6 hours, so you can refresh the list to get the latest information about trending products. 

On Shoplus, users can find 4 types of product ranking, including breakout products, top sales products, hot products, and new products. Choose one that meet your need, the definition of the 4 types of ranking is as follows.

Breakout Products

Products with great opportunity for sales volume explosion

Search products to sell on Breakout Products, you will find emerging products with high potential sales volume.

Top Sales Products

Products with stable and high sales volume and long-term opportunities

Not sure where to start? Start with “Top Sales Products” to find TikTok trending products to decrease the possibility to fail your TikTok business.

Hot Products

Products with soaring popularity and opportunities

The Hot Products ranking list shows products with future potential, and many people are paying attention to these products.

New Products

New products with the highest sales volume

Wanna know what products are trending now? Check out the viral products that are new to your region. 

Shoplus as the best TikTok analyzer also enables the business to view product details, you can export product information, and save it as favorites for later.

After reading this guide, you can get your own way to find trending TikTok products to sell using TikTok analytics tool. It’s time to get to work! Seize the opportunity to become the next trendiest, successful TikTok brand by utilizing your Shoplus today.


Kayla is a creative writer and Content Marketer at Shoplus, focusing on topics surrounding social media and digital marketing. If you can't reach her, she's probably daydreaming at the beach. Keep up with her to discover more TikTok opportunities.
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