TikTok has over one billion monthly active users. Over 60% of its users are in the generation of Gen Z and Millennials. Research shows that 1 in 5 live streaming users watches TikTok LIVE, and half of the users have made a purchase after watching LIVE. The audience wants to know real people are making all the content they see behind the screen. Live streaming allows real-time interaction and adds a sense of authenticity. It’s the charm of LIVE, the audience will feel a deeper connection to you and your brand.

For brands, It’s a great opportunity to drive brand awareness, to introduce and promote its products/services. For TikTok content creators, it’s a great way to boost engagement, as well as to build the community.

What is TikTok LIVE?

TikTok LIVE is a feature that allows creators to broadcast live to their followers, they can interact and communicate in real time. You can also send and receive gifts during live streaming.

Who can go live on TikTok？

First, you must meet a few requirements to access the TikTok Live feature. There are a few limitations before you go live. You must be at least 16 years old and have to have at least 1000 followers on your TikTok account to unlock the Live feature.

1. Have a goal

What’s your purpose for LIVE? Do you want to boost brand awareness, or drive sales? It is essential to set up a goal for your TikTok LIVE. The different purposes will have different ways to do LIVE content.

2. Decide your target audience and know when your audience is the most active on the app.

Although the age of the audience group on TikTok LIVE is relatively young, the different niches would have various preferences in terms of the tone of voice, LIVE flow, content, etc.

3. Do some research on your competitors

It’s important to monitor competitors, which helps brands be prepared for competitors’ moves, and optimize their LIVE content.

So who’s doing this?

Check out Shoplus, which is an all-in-one TikTok analytics tool. As a Shoplus user, you will be able to keep up with the trends, discover product potentials, get an e-commerce live ranking list, monitor the marketing performance of TikTok influencers, etc. Spy on your competitors’ live streaming with Shoplus to conduct comprehensive competitor research.

Here’s the instruction below:

Click Live Feature to start, and you can filter the ranking list based on the country, category, type, and time.

There you go, and you will get a ranking list for live streaming. Click any for more information.

Once you clicked, you will be able to see the traffic and transaction statistics, and simply scroll down for more information.

*Sign up for FREE today, and make conscious decisions with Shoplus.

4. Promote your stream beforehand 

Before you start, make sure you let all your followers know. Choose a title and image to attract your audience.

5. Using hashtags in your title

Including hashtags in your title will make your LIVE more discoverable on TikTok. Where could you write the title? Just right after you hit the LIVE button, there’s a space for you to write your caption. Use that place for a title with hashtags.

6. Take care of your background and test your internet connection

7. Make it more exciting for viewers to watch! 

Such as doing a countdown, having something visually interesting, etc.

8. Be mindful for background music/sound.

9. Engage with your audiences.

Viewers can send gifts while you’re going live. Take the chance to make some TikTok money out of TkTok LIVE! 

10. Be consistent on your LIVE time.

If you meet the requirements to go live on TikTok, which is to have at least 1000 followers and over 16 years old. Then, nothing gonna stop you to engage with your audience and make TikTok money on LIVE. Follow the tips mentioned in this guide, and start making the best use of the TikTok LIVE feature. Don’t forget about the free trial that Shoplus offers you. Register today for free to get more in-depth insights!

Best TikTok analytics tool-Shoplus

Shoplus is formerly known as Tikmeta. It‘s TikTok data analytics tool designed to help users analyze the characteristics of TikTok creators and offer multi-dimensional data analysis. It constantly explores the relationship between videos and talents to discover potential products through audience needs. With comprehensive data analysis and visual presentation, you can be informed of trends and discover product potential more easily. Discover more at Shoplus.net.