The downfall of Kylie Cosmetics is one of the most fascinating marketing case studies of our time… Once upon a time, the name “Kylie Jenner” was synomous with internet success. Everything she did from makeup, to fashion, to music, or even her getting spotted at a restaurant would make it sell out instantly. She created a business once (allegedly) worth $1.2B, but now her business barely makes 2.5% of that a year… So what on earth happened? @Bee better made an AMAZING video about this that inspired this episode of the podcast. We did a deep dive into the Rise & Fall of the Kardashian and Jenner empires and what we found shocked us… #kyliejenner #kardashians #kyliecosmetics #videoessay #marketing101 #socialmediamarketing #longervideo #marketingnotiktok