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8 Essential TikTok Metrics Marketers Need to Know
2023-03-08

If you're a TikTok marketer or content creator, how do you evaluate success on TikTok? TikTok analytics enable users to indicate which content on TikTok is popular and which is not by looking at its metrics, but it offers so much more. You can not only see in great details how your followers engage with your content, but you can also get to know the metrics. Learning the key TikTok metrics to monitor as you develop your marketing strategy can help you convert more leads. In this article, we've chosen key metrics to track that will help you measure your success on TikTok.

tiktok metrics

8 TikTok Metrics you must know

These 8 main metrics are available on the App, you don't have to switch tiktok analytics viewers.

1. Video views - the quantity of video views during the chosen time frame.

Video views is a crucial and basic metrics. As the more views a video receives, the more likely it is to be shown to a larger audience. When you reach 1000 views on TikTok, you can make approximately 2 to 4 scents through TikTok Creator Fund.

2. Likes - how many people liked your videos during the chosen time frame.

Likes on TikTok are crucial because they utilize as a measurement of influence and popularity. Every like serves as social proof of the reliability of your account and content, regardless of how it was obtained. Creators who receive a lot of likes on their posts frequently attract the attention of other users, increasing their chances of gaining more TikTok followers and expanding the audience for their content.

tiktok likes

3. Profile views - how many times your profile was seen during the past 30 days.

By turning on the feature, other users will be able to see that you have visited their profile.

4. Comments - how many comments were left on your videos during the selected time frame. 

The TikTok comment section is critical to the perception of a company or brand on social media. Using the comments thread can serve as a useful reminder to users of a company's humanistic qualities, preventing them from appearing disconnected from reality.

TikTok comments

5. Shares - the number of times your videos were shared during the time period you chose.

Shares are far more valuable than likes or comments! The TikTok viral algorithm will give you a boost if your content is shared. Pay attention to likes, comments and shares, to identify the growth opportunity for higher engagement.

6. Followers - a measure of how many users follow your TikTok account as a whole.

You can monitor your monthly follower growth rate to monitor your overall profile performance. On TikTok, businesses of all sizes are increasing their monthly follower growth by at least 2%. If you're a smaller account with fewer than 50K followers, then the average monthly growth rate is greater than 5%.  Shoplus can offer you tiktok follower analytics.

7. Content - the quantity of videos you've posted over the chosen time frame.

The distribution of your content on TikTok may be impacted by how frequently you post. Keep a close eye on your performance until you find a posting frequency that works in order to figure out a posting schedule that will please both the TikTok algorithm and your followers. Just so you know, TikTok suggests posting 1-4 times daily.

8. LIVE - the quantity of live videos you've hosted over the selected time frame.

You must first have 1,000 followers in order to unlock the ability to go Live, and you must also be at least 16 years old, which is calculated by your birthdate when you first create your TikTok profile.

tiktok live

More Essential indicators to evaluate your performance

Like-to-view ratio

A crucial indicator to watch when analyzing your free TikTok analytics is the like-to-view ratio. A decent like-to-view ratio would be 1:10 or above. In other words, every ten views should result in at least one like. If your like-to-view ratio is within this healthy range, the TikTok algorithm is likely to expand the audience for your video.

Engagement rate

How well a post is performing and what content is engaging with your audience may both be determined by TikTok engagement rate. How is TikTok's engagement rate calculated? The engagement rate for a TikTok post is the sum of the interactions (number of likes, comments, shares, and so on) and then dividing that total by the number of followers. Then multiply the result by 100.

FYI: A good engagement on TikTok should be at least 4%.

You have it now! The important TikTok metrics to monitor and their importance. Using tiktok analytics viewer can help you solve all these problems, view these metrics with one tracking tool. Try Shoplus, you'll get free tiktok analytics you want!

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