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How to Become a TikTok Creator and Create Viral Content

Becoming a TikTok creator and creating viral content may seem like a daunting task, but with the right strategies and techniques, anyone can achieve success on this popular social media platform. Whether you are a content creator or a brand looking to capitalize on the immense popularity of TikTok, these 15 expert tips will help you get started and see significant results:

1.Add Subtitles:

Since a large portion of TikTok users watch videos without the sound, adding subtitles to your videos is crucial. This ensures that your content reaches a wider audience, even in noisy or public spaces. TikTok now has a built-in option for adding subtitles, but you can also manually add them for more customization options.

TikTok creator

2. Utilize the Green Screen Effect:

The green screen effect is widely popular on TikTok and allows you to create unique and engaging content. This effect removes the background from your videos, giving you the opportunity to overlay images or videos. Using this effect can add a human component to your content, which resonates well with audiences.


3. Use Trending Audio:

Incorporating trending music in your TikTok videos can significantly increase their chances of going viral. To identify trending audio clips, access the "add sound" tab and select the "trending" option. This will provide you with the latest popular songs to enhance your videos.


4. Create Vlogs:

Vlogs are a great way to provide your audience with a glimpse into your daily life or share personal stories. These videos are more realistic and less edited, which adds a personal and intimate touch. Vlogs can cover a wide range of topics, from showcasing "what I eat in a day" to discussing daily routines.


5. Utilize Relevant Hashtags:

Including relevant hashtags in your video descriptions is crucial for increasing visibility and reaching your target audience. The TikTok algorithm takes hashtags into account when displaying content, and users also search for specific hashtags to discover content of interest. Make sure to include a mix of popular and niche hashtags to maximize your reach.


6. Respond to Comments with Videos:

An excellent way to engage with your audience and create unique content is by responding to comments with video responses. Instead of answering questions directly with text, create video responses. This allows for more engaging and entertaining interactions, further building a connection with your audience.


7. Provide Value with Video Tutorials:

While overtly promotional content tends to underperform on TikTok, video tutorials offer a way to provide value to your audience while subtly promoting your product or service. Collaborating with other creators can also add diversity and freshness to your tutorials, making them more appealing to viewers.


8. Find Inspiration from Viral Videos:

Observation and analysis of your competitors' viral videos can generate creative ideas for your own content. Analyze the videos that receive the most views from direct competitors in your niche and identify patterns and themes that resonate with the audience.


9. Experiment with Voice Effects:

TikTok offers various voice effects that can add humor or information to your videos. Experiment with different voice effects to enhance the entertainment value of your content or convey specific messages. These effects can be easily added within the TikTok video editing interface.


10. Create Short and Dynamic Videos:

TikTok audiences favor short and dynamic videos, with the ideal length being 8 minutes or less. Aim to capture the audience's attention in the first few seconds, as this is crucial for viewer retention and increased visibility within the TikTok algorithm.

Shoplus offers a variety of features, and it is an all-in-one TikTok analytics tracker, whether you’re looking for an influencer search,Discover popular videos, Understand video tag key metrics, and analysis, you can find solutions here.

Discover popular videos

11. Use Call-to-Actions:

Encourage your audience to engage with your content by leaving a call-to-action at the end of your videos. Remind viewers to comment, save, and share your videos to boost interaction and maximize reach. Incorporating small nudges can significantly increase audience engagement.


12. Define Your Objectives:

Clarifying your goals and objectives is crucial for creating effective TikTok content. Determine the audience you want to target and the message or values you want to convey through your content. Having a clear direction will help you create content that resonates and increases your chances of going viral.


13. Optimize for TikTok SEO:

TikTok has its own search engine optimization (SEO) rules. Incorporate keywords in your video titles and descriptions to improve discoverability. Additionally, optimize your account settings for better positioning within the TikTok platform. Unlike other platforms, the number of followers you have does not impact content visibility on TikTok.


14. Consistency in Posting:

Consistently posting videos on TikTok is crucial for maintaining visibility and relevance on the platform. Develop a posting schedule or use scheduling tools to ensure regular video uploads. Regular posting shows the TikTok algorithm that your account is active, resulting in increased promotion of your content.


15. Diversify Your Content Strategy:

Avoid falling into a monotonous routine by diversifying your content strategy. Create different types of videos within a weekly schedule, incorporating valuable content, humorous content, and informative content. Analyze the performance of these videos to identify what resonates best with your audience and increase your chances of creating viral content.

By implementing these expert tips, you can enhance your TikTok presence, attract more viewers, and increase the likelihood of creating viral content. TikTok offers immense opportunities for brands and content creators, so embrace the platform and explore its vast potential.



Mike is a Content Specialist at Shoplus , who specialised in topics about social commerce and customer behaviour. When he's not working, you can often find him workout at gym. He also enjoys trying new restaurants, swimming and watching movies.
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