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How to Find the Right Influencers on TikTok?

One of the best ways for brands to increase sales and build their social capital is to collaborate with influencers. Perhaps you've already dabbled in influencer marketing and worked with content creators. Studies show that more than 60% of marketers tend to increase their budget for influencer marketing for the upcoming year.

Influencer marketing has proven to be a very profitable strategy. But, it is crucial to find the right influencer for you brand. The influencers you choose to collaborate with is like you choose your brand image. Good collaboration occurs when both brand and content creators share the same value and niche. The right influencer maximizes your conversion.

Learn how to find TikTok influencers if you want to capitalize on the platform's high levels of organic engagement and virality. This article will cover how to find TikTok influencers aligned with your industry and brand values.

Is TikTok the right channel for your brand?

You may know how powerful TikTok is. It has grown tremendously since its inception in 2016, and marketers are rushing to investigate opportunities there. TikTok has great potential for brands to tap into, especially given the platform's one billion monthly active users. As TikTok users grow, it is no longer dominant by younger generation. It’s a creative platform for everyone. It is still one of the most popular social networks among Gen Z and Millennials.

TikTok encourages its users to be authentic and innovative. TikTok influencer marketing is the process of collaborating with content creators to produce short-form TikTok videos that boost your company's visibility. Apart from that, TikTok has a higher engagement rate compared to any other social media platforms. TikTok is hugely valuable for brands based on the high level of engagement and large audience base.

tiktok user age

Finding the right influencers for your brand

Collaborating with a well-known influencer with lots of followers isn't enough. Picking the well-matched influencers may generate a better ROI. It is critical to know what you are looking for before you start trying to find it. 

The right influencer can build an authentic and loyal relationship with a brand, making it far more powerful in the eyes of customers. Working with an influencer should aim to broaden your consumer base, so look for content creators whose audiences are willing to find out more about your brand.

1) Search for trending TikTok hashtags that relevant to your topic

A well-matched influencer might be found using manually search through TikTok hashtags. Following hashtags is an essential part of any social media marketing strategy. These can be branded hashtags, trending hashtags, or any hashtags that relevant to your product and industry. You can narrow your search by using specific hashtags that are highly relevant to your market segment. For example, if you’re a seller for beauty products, then you can use hashtags like #beauty #personalcare #glow to run hashtag searches.

To showcase a specific example, you can use Shoplus to do relevant TikTok hashtag searches. View popular TikTok videos under each hashtag, get viral video ideas, and find out who created it.

tiktok hashtags search

trending tiktok products

When conducting these hashtag searches, keep a record of who is creating related content. Check out their TikTok account to see their posts and engagement rate. Another thing to look for is whether their content is specialized in a single industry or if it spans multiple industries. To obtain more engagement metrics for each content creator, you can use a TikTok analytics tracker such as Shoplus.

2) Discover if any existing influencers you've worked with also on TikTok

Examine any current influencers you have partnered with to see if they produce quality TikTok content. Rather than looking for new influencers on the new platform. Continuing your collaboration across social networks is a simple way to ensure you select the perfect influencer for your social media strategy. Partnering with influencers who have already shown great results may secure half of the new campaign's success.

3) Check out your competitors on TikTok

Keeping a close eye on your competitors is always a crucial step to ensure a successful marketing campaign. Who are their followers? Who do they collaborate with? By answering these questions, you may be able to quickly identify your niche on the platform, and potential content creators to partner up.

Once you have discovered potential influencers to work with, who share your brand values and have a receptive, attentive following. That's brilliant! There is one last recommendation you can take to ensure success.

4) Find the right influencers with Shoplus

As influencer marketing grows, so do marketers' needs for influencer marketing tools. Marketers now have multiple tools to choose for finding and monitoring influencers. It is essential to choose an influencer marketing tool that can meet your needs in order to facilitate your marketing campaigns.

break out tiktok influencers

To illustrate, you can use an influencer marketing tool like Shoplus and their Influencer feature to find influencers by various filters, such as this: As a Shoplus user, you can access to different ranking lists for content creaters.

When you've found an influencer you'd like to work with, navigate to the detail page for more information, such as engagement metrics and sales performance. Analyze influencers carefully before you collaborate with them. If you want to capitalize on the influencer marketing trend, you must first identify the ideal influencers with whom to collaborate! With influencer marketing tools on the market, marketers can analyze influencers now with ease.


Kayla is a creative writer and Content Marketer at Shoplus, focusing on topics surrounding social media and digital marketing. If you can't reach her, she's probably daydreaming at the beach. Keep up with her to discover more TikTok opportunities.
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