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A Guide to Finding Trending Products on TikTok

TikTok's most popular trending items dominate user searches, often appearing on the 'For You' page. From stylish apparel to innovative gadgets and irresistible cosmetics, these items showcase remarkable popularity, evident in their swift uptake, high sales figures, and rapid spread across the platform. If you're searching for trending TikTok products, watch out for traits like wide dissemination, restricted longevity, and swift sales yielding substantial profits. Embrace the enormous potential of these products to propel your business to success. In this post, Shoplus'll guide you on discovering popular products on TikTok to boost your sales potential.

About Trending TikTok Products

TikTok's most popular trending items are essentially those dominating user searches. Chances are, you've encountered these items often on your 'For You' page. They span various categories, from trendy apparel like stylish tees to irresistible cosmetics such as lip-smacking lipsticks, and even innovative gadgets like cutting-edge smartphones. What sets these items apart is their remarkable popularity, evident in their swift uptake, high sales figures, and rapid spread across the platform. If you're in search of trending TikTok products, watch out for these defining traits:

1) Wide dissemination akin to a wildfire's spread.

2) Restricted longevity.

3) Swift sales yielding substantial profits.

Get ready to seize the enormous potential of trending TikTok products and propel your business to success by acting swiftly!


Why do you need Trending Products on TikTok?

With TikTok boasting over 1 billion monthly active users (and this number is rapidly increasing!), it has transformed into a lucrative opportunity for businesses. Why? Consider this: you can access a vast audience that you may not typically reach, thus maximizing your sales potential to unprecedented levels. There's no better moment than now to immerse yourself in the realm of TikTok commerce. So, why is delving into the realm of trending TikTok products a wise strategy for your business:

1) TikTok Shop simplifies the online selling process.

2) You might have the opportunity to become viral!

3) Consumers often act on impulse – their purchasing preferences can shift rapidly.

4) Keeping up with current trends will enable you to remain ahead of the game.

Now that you understand the importance of discovering trending products on TikTok, how precisely can you accomplish this task?


Ways To Find Trending Products On TikTok

Shoplus has summarized two tips for you to find trending products on TikTok.

1. Manually (utilizing the discovery tab, tracking influencers, etc.).

2. Access TikTok Top Products (via the Creative Center).

Let's now closely examine each approach. 

Manual Search

Did you realize that TikTok's advanced algorithm plays a vital role in presenting the most popular items to users? While discovering trending products on TikTok may appear intimidating, the platform's search functionality offers a simple way to reveal sought-after items! By consistently monitoring user behavior and preferences, TikTok actively promotes highly viewed products, simplifying the process for businesses to spot trending items.

So, how can you utilize this valuable tool? Just head to the Discovery tab, where you'll encounter a curated assortment of trending videos, hashtags, and audio clips. This robust feature empowers you to swiftly identify the currently well-received products, enabling you to anticipate future trends. Remaining attuned to the top trending products on TikTok ensures alignment with your target audience's demands.

Another manual approach to identifying trending TikTok products involves tracking endorsements from product influencers. These influencers are typically compensated to endorse various popular or emerging products. With substantial followings, TikTok influencers can influence item demand, resulting in a surge in popularity. By identifying and following these influencers and industry-related hashtags, you're likely to discover promising items to market well ahead of your competitors. Consequently, you'll streamline product research efforts and position yourself for greater sales success.

Top Products

Integrated into the TikTok Creative Center, Top Products is an advanced functionality aiming to spotlight popular and trending items seamlessly. Simply peruse the curated assortment of frequently featured and high-converting products, organized by region, country, and industry. With performance metrics and vital details readily available on the Top Products dashboard, extensive searching or analysis becomes unnecessary. This approach surpasses the initial one in accuracy and even provides real-world ad examples featuring these items. The automated Top Product feature is revolutionizing businesses, offering unparalleled advantages:

1) Grants swift entry to a comprehensive array of popular items with minimal effort.

2) Conveniently provides analyses of product performance, including metrics such as CTR (Click-Through Rate), CVR (Conversion Rate), and CPA (Cost Per Action).

3) Enables deeper exploration, examining the product's reach across various regions.

4) Offers insightful insights into actual ad illustrations showcasing the products. For instance, Top Products displays videos related to additional trending items towards the bottom of the page, potentially sparking new concepts.


Alternative Approaches to Discovering Trending TikTok Products

Utilize the Potential of Social Media Platforms

Did you know that tapping into alternative social media platforms can help you discover popular products for your TikTok business? TikTok isn’t the sole platform for social commerce; Facebook, Instagram, and others boast extensive product offerings. Social media has transformed our connectivity, spanning distances and fostering online engagement. Within eCommerce, social platforms offer vital insights into product trends. A strategic approach involves assessing product popularity via user engagement metrics across various social channels. Consider prioritizing items with substantial likes and comments, indicating high demand and potential sales growth.

Use TikTok Analytics tool

Utilizing TikTok analytics tools like Shoplus allows you to efficiently identify trending products. With Shoplus, renowned as one of the premier TikTok analytics tools, you gain access to comprehensive insights into TikTok's product metrics. By analyzing data points such as views, likes, comments, shares, and sales, you can gain a nuanced understanding of user preferences and demands. This in-depth analysis empowers businesses to make informed decisions, tailor their product offerings, and capitalize on emerging trends in the dynamic TikTok marketplace.



This is the method for discovering popular products on TikTok, enhancing your potential for increasing sales. In all honesty, uncovering trending items on TikTok serves a broader purpose beyond just sales enhancement. It's a vital skill that supplements diverse TikTok marketing endeavors! Given TikTok's significant role in the constantly evolving online landscape, keeping abreast of the latest TikTok trends isn't merely an option but a critical requirement. Thus, staying ahead of these trends can offer your business a competitive advantage and contribute to the success of your TikTok marketing strategies. Thank you for reading, and feel free to let me know below if you found this article helpful!


Mike is a Content Specialist at Shoplus , who specialised in topics about social commerce and customer behaviour. When he's not working, you can often find him workout at gym. He also enjoys trying new restaurants, swimming and watching movies.
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