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What is TikTok and How to Utilize it for Influencer Marketing

Influencer marketing has been revolutionized by the power of video, and TikTok is quickly becoming the go-to platform for influencers. With its emphasis on personalized video creation, TikTok allows users to upload videos, edit, and add background music to create short comedic skits, lip-synching videos, and other trending content. The platform, which started in China and gained traction in Australia and the United States, is becoming increasingly popular among influencer marketers, particularly those targeting younger audiences.

TikTok influencer marketing

Certain Tenets to TikTok influencer marketing

To be successful with TikTok influencer marketing, there are certain tenets to follow. Firstly, it's important to select the right influencers who can infuse an authentic message into sponsored content. Authenticity is key, and influencers should be allowed to maintain their unique voice and approach. 

Secondly, relevance should be prioritized over reach. Influencers with a smaller following can still build an authentic relationship with a brand's target audience. 

Thirdly, it's important to stay up-to-date with the latest TikTok trends, which change rapidly. Influencers understand their followers and the type of content they appreciate, so it's important to trust their creativity and approach.

TikTok influencers

Fourthly, strict content creation guidelines should be avoided, as TikTok is a highly personalized platform where influencers understand their followers and the type of content they appreciate. 

Finally, it's important to use tools for vetting TikTok influencers, such as reach and engagement rate, alignment with the industry or products, and functional interaction between the influencer and their followers. By following these tenets, influencer marketers can leverage the power of TikTok to create successful campaigns that resonate with their target audience.

Why You Should Use TikTok For Influencer Marketing

TikTok is rapidly growing in popularity, making it an ideal platform for influencer marketing. With over 1 billion monthly active users globally, the potential for marketing on the platform is substantial. Video creators have always been able to engage their fans, but TikTok takes this to a new level by allowing them to commune with their followers. 

TikTok analytics tracker

Shoplus is an all-in-one TikTok analytics tracker to help content creators to keep track of TikTok trends. Shoplus users can explore and download viral TikTok videos easily to analyze their content and gain insights on how to create fresh and engaging videos that will captivate and engage your audience.

Engaging consumers is key to successful marketing, and TikTok provides an excellent opportunity to do so. While YouTube and Instagram have been effective in building a conversation around brands and increasing followers, TikTok offers the potential to reach new audiences and expand your brand's presence online. In short,if you're looking to take your influencer marketing to the next level, TikTok is a platform that you can't afford to ignore.


Mike is a Content Specialist at Shoplus , who specialised in topics about social commerce and customer behaviour. When he's not working, you can often find him workout at gym. He also enjoys trying new restaurants, swimming and watching movies.
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