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How to increase brand awareness by becoming Viral on TikTok

With a user base of over 1 billion, TikTok is a highly competitive platform, but even small accounts have the potential to skyrocket to fame. 

Getting your content to go viral on TikTok can help you boost brand awareness and increase your sales. Here are some of the ways you can do that.Be unique and creative with your videos. Humor goes a long way on TikTok, so consider using it in your content. 

In this article, we will discuss effective strategies and tips to help you increase your chances of going viral on TikTok. 

Viral on TikTok

1. Engage with your audience

While it’s impossible to predict what will go viral, there are some video formats that tend to perform better than others. For example, edutainment-style content such as tutorials and how-tos often receive the most views on TikTok. This type of content is a great way to engage with your audience and teach them something new. Another popular format on TikTok is lighthearted humor. In fact, videos featuring commonly mispronounced products, such as this one from REI, have earned millions of views.

Another important tip is to keep up with current trends on the platform. You can do this by visiting TikTok’s For You page, which offers a curated feed of popular content. Once you find a trend that speaks to your audience, create a video that incorporates it.

Creating engaging content that’s relevant to your audience can help you grow your followers, increase engagement rates, and ultimately boost your brand’s reach.

2. Use hashtags

With the right hashtags, your videos can reach a larger audience. Make sure that your hashtags are relevant to the topic of the video and your brand. Use tools like Shoplus to see what hashtags are trending in your industry, and incorporate those into your posts.

Don’t be afraid to jump on a popular trend, but always make it your own. This will help to distinguish you from other creators and increase your chances of going viral. For example, creator Jake Novak took the PS5 rap duet trend and added a personal touch that endeared viewers.

Remember that you’re trying to attract a specific niche within TikTok’s massive audience. Videos that are too broad may get lost in the shuffle. So, be sure to niche down and focus on creating content your ideal audience will find interesting and engaging.

There are plenty of ways to keep up with current TikTok trends, you can use TikTok analytics trackers like Shoplus. You can find different types of trending content here, such as popular TikTok hashtags, songs, and TikTok videos.

 tiktok hashtags

3. Be original

Whether your videos are funny, serious, or educational, originality is key. Experiment with different video formats to see what your audience responds to. For example, tutorials, storytelling, and comedy skits are all popular on TikTok.

If you're in the tech niche, try a video about your favorite mobile devices or gaming consoles. You can also create quick movies or snippets featuring cute animals. These types of videos tend to have high completion rates and are sure to get viewers' attention.

Another way to go viral on TikTok is to participate in trends. This can be as simple as following a trending song or jumping on a popular event. 

Once you've gone viral, make sure to keep it going by creating content regularly. This will increase your follower count and give you the opportunity to collaborate with other TikTok influencers.

4. Participate in trends

Keeping up with the latest trends can help you reach a higher number of views on TikTok, but it also requires a lot of time and patience. If you don’t have enough time to stay on top of every trend, try to pick one or two that fit with your brand and your target audience.

For example, if you’re an ecommerce brand, a DIY recipe video might be a great way to get noticed. Similarly, a “before and after” video might work well for a home decor business.

Another great way to go viral is by participating in a challenge. Whether it’s dancing, lip syncing, or performing a comedy skit, challenges are popular on TikTok and are a great way to engage with your audience. Plus, if you use an influencer to promote your challenge, their audience will be more likely to see it on their For You page.

5. Be consistent

Regardless of what your business model is, consistent content is important. Not only will it make it easier to go viral, but it will also ensure that your followers know when you’ll be posting upcoming videos. This consistency also helps you establish a following and encourages engagement, which will ultimately boost your video’s reach on the For You page.

One of the best ways to find inspiration for your next video is by watching TikTok’s For You page and identifying trends that are currently gaining popularity. Look for things like specific dances, audio clips, and even video formats that are trending and can be incorporated into your content.

Once you’ve found a trend, it’s a good idea to keep an eye on it over time so that you can be ready to jump in when the moment is right. By keeping up with these trends, you can create unique and engaging content that will appeal to your audience. You can even get ahead of the curve by incorporating a trend before it becomes popular, which will help you build up your brand awareness.



Kayla is a creative writer and Content Marketer at Shoplus, focusing on topics surrounding social media and digital marketing. If you can't reach her, she's probably daydreaming at the beach. Keep up with her to discover more TikTok opportunities.
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