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10 Effective Strategies to Make Your TikTok Video Go Viral

Going viral on TikTok can be a challenging but incredibly rewarding experience. With over 1 billion monthly active users and millions of videos uploaded daily, it can be difficult to stand out on the platform. However, it is possible to achieve viral success on TikTok, even for small accounts. In this article, we will provide you with 10 top tips for increasing your chances of going viral on TikTok.

viral on TikTok

Use Hashtags Wisely

Hashtags play a crucial role in increasing the visibility of your content on TikTok. Research popular hashtags related to your niche and use them strategically in your videos. Utilizing popular and relevant hashtags can help expose your content to a larger audience and increase the likelihood of going viral.

Create Engaging Content

Creating engaging and share-worthy content is one of the key factors in going viral on TikTok. Content that evokes emotions, such as funny or inspirational videos, tends to be more likely to be shared. Consider incorporating elements that resonate with your target audience and make them want to share your video with their followers.

Grab Attention Quickly

In a fast-paced environment like TikTok, it's important to grab viewers' attention within the first few seconds. Start your videos with a strong hook or visually captivating content to encourage users to keep watching. With TikTok's algorithm taking into account average watch time, keeping your videos short and captivating increases the chances of going viral.

Follow Current Trends

One of the most effective ways to increase your chances of going viral on TikTok is by participating in popular trends. TikTok is known for its viral trends, challenges, and hashtags. By getting involved in these current trends and incorporating relevant hashtags in your videos, you can increase your visibility and reach a wider audience.

There are plenty of ways to keep up with current TikTok trends, you can use TikTok analytics trackers like Shoplus.  This All-in-One TikTok analytics tool offers a free trial .You can find different types of trending content here, such as popular TikTok hashtags, songs, and TikTok videos.

TikTok videos

Interact with Your Audience

Engaging with your audience is crucial to building a following on TikTok. Respond to comments on your videos, interact with other TikTok content creators in your niche, and participate in conversations related to your content. This helps create a sense of community and encourages viewers to share your videos with their followers.

Master the Art of Editing

TikTok is a visual platform, and mastering video editing techniques can make your content stand out. Experiment with the different editing features and effects available on TikTok to enhance the visual appeal of your videos. The more visually engaging and professionally edited your content is, the more likely it is to catch the attention of viewers and potentially go viral.

Collaborate with Other Creators or Brands

Collaborating with other TikTok accounts, whether they are influencers or brands, can significantly increase your reach and exposure. By collaborating, you can tap into each other's audience and gain new followers who may not have discovered your content otherwise. Look for accounts in your niche that have a similar or slightly larger following to maximize the mutual benefits of the collaboration.

Be Consistent

Consistency is key when it comes to going viral on TikTok. Regularly uploading high-quality content increases your chances of gaining followers and, consequently, the chances of your video going viral. Develop a posting schedule and stick to it, ensuring that your audience knows when to expect new content from you.

Promote Your TikTok Content on Other Platforms

While TikTok is an excellent platform for going viral, don't limit yourself to just one platform. Harness the power of other social media platforms by promoting and sharing your TikTok content on them. This cross-promotion can attract a broader audience and help increase your follower count on TikTok.

 TikTok Content

Encourage Engagement

Engagement on TikTok plays a significant role in determining the success of a video. Encourage viewers to engage with your content by including call-to-action prompts in your videos. Pose questions, ask for recommendations, or invite viewers to share their thoughts in the comments section. This not only increases engagement but also signals the TikTok algorithm to promote your content to a wider audience.

In conclusion, achieving viral success on TikTok is a combination of strategic planning, creativity, and a bit of luck. By following these 10 effective strategies, you can increase your chances of creating share-worthy content and potentially going viral on TikTok. Remember to stay authentic, have fun, and enjoy the process, as TikTok is ultimately a platform for creativity and self-expression.


Mike is a Content Specialist at Shoplus , who specialised in topics about social commerce and customer behaviour. When he's not working, you can often find him workout at gym. He also enjoys trying new restaurants, swimming and watching movies.
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