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Explained: TikTok Algorithm and How to Go Viral?
2023-01-10

TikTok has a very humble beginning when its first launches in 2016, and experiences an incredible rise to the fastest-growing social networks in 2022. Having said that, one question all TikTokers should be asking is: how to make a video go viral on TikTok?

“To inspire creativity and bring joy” is the key mission of TikTok. What that actually mean for TikTok content creators is things are changing fast and it’s crucial to keep up with the trends. As a TikToker, it is essential to understand how is the For You feed recommend contents. The most important is, what may work for other social channels might not turn out effective on TikTok.

What is TikTok algorithm?

Unlike many other social networks, TikTok’s algorithm allows anybody to go viral on TikTok. It does not recommend contents based on the sum of an account’s followers, instead, it customizes the For You feed based on each user’s preference and activity history with the App.

How to make a video go viral on TikTok?

To achieve that, it still requires a good strategy and approach. These are the top tips for viral video success on TikTok.

1. Keep Up With the Trends

Using popular elements on TikTok may help to increase the possibility to gain views, such as trending music or sounds, popular filter, etc. With the most recommended TikTok analytics tool, you can browse the viral videos, and perhaps, get more video content inspiration from here. Try it free and never miss a viral trends again!

2.  Video Information is IMPORTANT

The length, caption, audio, stickers and hashtags are the core attributes of the video. Popular videos on TikTok often share the similar types of content, the same music and hashtags. Wait no more. Try browsing the trending theme tags and sound clips on the search page of this social media channel, and select those are suitable for your video. There are numerous content edit tools for TikTok content creator to use, it makes it easier when comes to generate high-quality video. However, it’s hard to find the relevant and trending hashtags for your video content. For a fast and easy way to find it, simply tap on the Shoplus for top hashtags and audios on TikTok. It helps to maximise your chances of viral video success on TikTok and access the right audiences. It’s crucial to understand why and how you can do it, so your video content is always a hit.

3.  The 3-second Rule

Although the average length of a TikTok video is around 30 seconds, only to think for a shorter time frames to have chances to be a hit on TikTok. The first 3 seconds are the most important. Your video content will show for a short period of time on users ‘For You’ pages immediately after you post a video on the App. Watch time and completion rate are the key metrics for TikTok to identify whether your video content is relevant and engaging for viewers. If your video content has a low watch time and completion rate, it is likely to be marked as irrelevant and boring by the TikTok algorithm. Thus, your video won’t be promoted. So how do you avoid this? You can simply use Shoplus as an extra tool for content ideas that might captivates your audience, so you have more chance to create viral videos on TikTok.

After all, what’s the simplest way to find out about current trends on TikTok? Shoplus! It’s an effective analytic tool for TikTok, where it’s hard to miss the popular music, hashtags, videos, etc. Given the ability to produce high quality content and boost your chances of getting favored by the TikTok algorithm.

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