In the electronic products category, consumers are most interested in items such as digital cameras. They can help record travel and adventure experiences, capturing beautiful moments during the journey to share with friends. Many photography enthusiasts are willing to invest in expensive cameras to achieve their desired shooting effects. Besides adults who enjoy capturing memories, children also want to use cameras to record happy times. Therefore, many retailers have introduced children's mini digital cameras with features like HD video recording and auxiliary flash.

Recently, Shoplus data detected a highly popular digital camera suitable for children, attracting a large number of users. The product sold 77,000 units in small stores in the US, priced at $13.35. Keep on reading this article for more detailed information.

01. TikTok Shop Data

Digital camera features the latest CMOS metering system to capture high-definition FHD 1080P videos and 44MP photos with natural color without the need for complicated manual settings. With just a press of the shutter button, it is easy for beginners and children to use.

Source of image: shoplus.net

According to Shoplus data, this product was launched on TikTok Shop on January 31st, with 5,600 units sold in a single day and a total sales volume of 77,000 units, becoming the best-selling product of the Creative Camera Shop. After Creative Camera Shop joined TikTok Shop, the total sales volume reached 110,000 units, with a total sales revenue of 1.9 million dollars.

This digital camera is suitable for travel due to its long battery life, compact and durable body, lightweight and small size that can fit in your pocket. Equipped with two large capacity batteries and an automatic shutdown setting to save more energy during vacation travel and camping, it is easy for children aged 5-13 to operate. Simply install an SD card and batteries, and power on in two seconds to capture all fun memories with friends and family.

In the past 30 days, 63 influencers have promoted this product, with an average fan count of 53,000. The influencer with the highest fan count is @trailblazincroochimama, who has 611,000 fans on TikTok. There have been 68 promotional videos for the product, with an average view count of 6,000. 

 Source of image: shoplus.net

In addition to the camera mentioned above, Creative Camera Shop recently launched a similar camera, VJIANGER Digital Direct. The new camera has a different appearance and a higher price, priced at $47.49 each. The brand has collaborated with 300 influencers in the past 30 days to promote the product, with an average of 99,000 followers. The influencer with the highest number of followers on TikTok has gained 1.8 million followers. There have been nearly 400 promotional videos, with an average of 4.6k views. After the product went live on TikTok Shop, 25,000 units were sold, with total sales exceeding $1 million.

02. Market Situation

By searching for the product name "DC403 Recording Digital Camera for Music Festival", related promotional videos can be found. Recently, many users are sharing the same camera, with a large number of creators reviewing the product's appearance, user experience, and portability, among others. The views of these promotional videos range from hundreds to tens of thousands. TikTok creators often compare this product with other digital cameras, and there are also numerous creators sharing the price of purchasing this product. Many of these videos have been published in the past two months. It is believed that in the future, more beginner photographers or female users will be attracted to purchase this product.

Using Google Trends, we can understand the search volume and market trends of product keywords on search engines over a certain period. From the search trends below, it is easy to see that the search volume for the keyword "digital camera" in the United States reached a peak of 100 around December 25th.

Through Shoplus data, the keyword "kids digital camera" has a search volume of over 36,000 on Amazon, while the monthly search volume for "digital camera" exceeds 1.4 million, with a purchase volume of around 7,000. The brand CAMKORY launched a similar product in 2023, priced at 49.99 US dollars, and achieved a sales revenue of 640,000 US dollars in March.

Conclusion

Today, the two digital cameras recommended have been successful on TikTok Shop, gaining many orders, including tens of thousands of orders on the Amazon platform. These compact and portable digital cameras have a certain market, and cross-border sellers can consider such niche products with relatively low competition. Whether on Amazon platform or TikTok Shop, there is a common logic in the concept of best-selling products. Sellers who already have stores and sources of goods on Amazon can use TikTok Shop as an additional channel for live selling.