With the rise of social media platforms, TikTok has become a hotbed of creativity, self-expression, and fun content. But it's not just a place for short-form videos of dancing, pranks, and challenges. It's also a great platform for businesses to discover and promote viral products. In this article, we'll explore how to discover viral products on TikTok, why they catch on, and how to capitalize on the trend.
What are viral products?
Viral products are those that quickly gain popularity and generate a lot of interest and buzz among users. These products become talked about, shared, and endorsed by users, spreading quickly through word-of-mouth and social media. Viral products can range from consumer goods to trends and even services.
Why are they so popular on TikTok?
TikTok's young and engaged user base makes it the perfect platform for products to go viral. The platform's short-form videos and looping features allow users to quickly consume content and share it with their followers. Additionally, the platform's算法can help trending content reach a wider audience, amplifying its virality.
How to discover viral products on TikTok?
Watch trending hashtags
TikTok has thousands of trending hashtags every day, ranging from #fyp (for your page) to #challenge (a trend where users participate in a collective task) to #haul (a video showcasing newly purchased items). By following trending hashtags, you can discover popular products and trends in real-time.
Watch popular videos
TikTok's algorithm displays related videos based on the videos you watch. Therefore, by watching popular videos related to your product category, you can discover other related videos and trends. Look for videos with high view counts, likes, and comments as these are likely to be viral products.
Follow influencers
Influencers with large followings are often the first to discover and promote viral products. By following these influencers, you can stay up-to-date with their content and discover new products and trends.
Use data analysis tools
TikTok provides free and paid data analysis tools that can help you discover trending hashtags, popular videos, and influencers. These tools can provide valuable insights into user behavior and help you understand which products and trends are resonating with users.
Shoplus is a powerful TikTok analytics tool that provides accurate TikTok data in real time. Shoplus users can use this tool as a TikTok analytics tracker to get video inspiration, find Top TikTok creators, analyze TikTok competitors, and so on.
How to Power TikTok Viral Trends with Sales Trends
Creating videos based on TikTok trends is the fastest way to get more exposure on the app. However, you need to be able to find a trend that resonates with your audience. The best place to discover TikTok trends is by scrolling through the “For You” page. The content on this page is based on what’s currently trending around the world, and it’s a great way to stay up-to-date with what’s going on in your area or niche.
Trends come and go quickly on TikTok, and staying ahead of challenges or viral content is crucial for businesses to gain traction.
Syncing clips to popular songs is also a great way to attract attention on TikTok. For example, a day in the life video set to the beat of a new song is perfect for showcasing a business’s culture. Or, a beauty tutorial paired with a catchy music track can showcase your product.
We’ve all been there: scrolling through our For You Page, stumbling upon a TikTok video enlightening us to a product that could solve a problem we never even knew we had. In fact, 43% of people have tried a new product after seeing it on TikTok, according to internal TikTok research1.
Do Deep Research on TikTok
TikTok is a powerful platform that offers brands the ability to connect with consumers in an organic, entertaining way. However, there are some important things to keep in mind when working with this social media app.
For example, it’s best to avoid “trend-jacking”—lashing on a trend to promote a specific product. Trend-jacking can be seen as spammy and can quickly derail a trend’s momentum. Additionally, it’s important to understand the nuances of the platform and be aware that many users are exploring trends for a variety of reasons.
Some people use the platform to express their creativity, while others simply want to get attention. Ultimately, it’s up to marketers to be conscious of these issues and make sure that their content aligns with the platform’s culture.
Many of the most successful brands on TikTok have a clear understanding of their audience and can produce creative content that captures attention. By following these tips, eCommerce marketers can take advantage of the power that TikTok has to offer.
