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How to find trends on TikTok in your niche?

Business and creators in any niche should keep up with the latest trends on TikTok to stay relevant and engage their audience. Trends come and go quickly on TikTok, and those who don't keep up risk losing their audience.


If you're a marketer or content creator on TikTok, it's crucial to stay on top of the latest trends. By doing so, you can create content that truly resonates with your audience. Plus, staying up-to-date on TikTok trends can give you valuable insights into what's popular and what's not, which can help you plan your marketing and content strategies more effectively.

So, if you want to make the most out of this popular social media platform, be sure to keep an eye on the latest trends and incorporate them into your content strategy!

How TikTok trends work?

What is TikTok trends? TikTok trends are popular themes, challenges, or hashtags that gain traction among users and become viral on the platform. TikTok trends cover a wide range of topics. Through the TikTok algorithm, trending videos are promoted to a wider audience by using a specific theme or hashtag. Increasing numbers of participants make the trend more popular. Keeping up with TikTok trends is crucial for businesses and creators who want to stay relevant and engage with their audience. So, don't be afraid to jump on the latest trend and get creative with your content!

TikTok challenge

If you're not very familiar with the TikTok algorithm, no worries! Here's an explanation of how it works. The TikTok algorithm is powered by machine learning technology to analyze user interactions and engagement with videos. TikTok algorithm promotes content based on users’ interaction with the App. The content that TikTok algorithm promote is based on viewer engagement, watch time, and preferences. The TikTok algorithm identifies videos as trending content and promotes them to a wider audience when they receive high engagement. Additionally, the algorithm takes into account factors such as video completion rate and user behavior to determine whether a video is worth promoting.

How to find trends in your niche?

There are various ways to find trends in your niche on TikTok. Once you identify your niche and target audience, we’re good to go!

1. Find and follow creators in your niche

An easy way to get started is to find a list of creators that share the same niche as you and monitor their posts. Following TikTok creators is a great way to stay up-to-date with the latest trends. They are often a great source of inspiration for businesses and creators as they create content based on popular challenges and TikTok trends. So, you can get a sense of what's popular and what's not without a lot of effort.

TikTok influencers

If you’re not sure how to find the right influencers, then I would suggest you utilize the TikTok influencer analytics tool. Shoplus is a comprehensive TikTok analytics tracker that offers influencer ranking lists based on category and country. With this tool, users can easily identify the most suitable influencers within their niche. Shoplus provides valuable insights into TikTok trends and user behavior, allowing businesses and creators to make data-driven decisions.

TikTok analytics tracker

2. Browse relevant hashtags

Stay up-to-date on your niche's latest trends by checking relevant hashtags and trending content regularly. The following steps will help you search hashtags on TikTok for trends in your niche:

Step 1. Identify niche related hashtags.

Step 2. Go to the "Discover" page and start searching these hashtags.

Step 3. Look for trending videos that have high engagement and views.

Step 4. Determine whether there are common themes, challenges, or trends in the content of these videos.

Step 5. Take these trends and make them your own.

3. Discover content trends with TikTok analytics tracker

If you're looking to take your TikTok game to the next level, consider using a third-party TikTok analytics tracker to discover the latest content trends. Staying up-to-date with the latest TikTok components will improve your chances of going viral on the platform. By increasing your visibility and growing your follower count, you'll create more opportunities for conversions. So why not give it a try and see how it can help you achieve your TikTok goals?

Shoplus is a user-friendly TikTok analytics tool that helps users stay up to date with trending videos, songs, and hashtags. It enables users to search and download viral TikTok videos, analyze their flow, and gain inspiration for new video ideas. Shoplus provides valuable insights into TikTok trends and user behavior, enabling businesses and creators to optimize their marketing strategies. It's an essential tool for anyone looking to succeed on TikTok and maximize their ROI.

TikTok trending products


If you're a business or creator looking to make a splash on TikTok, it's essential to keep up with the latest trends in your niche. With millions of users and videos on the platform, it can be challenging to get noticed. But by leveraging TProductsikTok analytics tools like Shoplus, you can discover popular videos, songs, and hashtags and create content that resonates with your target audience. In this way, engagement and follower growth can be increased, and conversion opportunities can be maximized.

Keep an eye on your competitors' content and engagement to gain insights. Creating trend-oriented content helps you showcase your brand's value proposition and build a strong presence on TikTok. So don't miss out on this opportunity to stay relevant and achieve your marketing goals on TikTok!  


Kayla is a creative writer and Content Marketer at Shoplus, focusing on topics surrounding social media and digital marketing. If you can't reach her, she's probably daydreaming at the beach. Keep up with her to discover more TikTok opportunities.
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