The New Year of 2024 has begun, and a wave of holiday bestsellers is emerging rapidly, just the beginning of it all. As the e-commerce traffic surges in the first month of the year, the next "big shopping holiday" is already on its way – Valentine's Day.

Acting on holiday marketing trends early is crucial. Merchants are already introducing festive-related products, and the fierce battle for product selection marketing has quietly begun. According to the latest data from Shoplus Insights, a festive item named the "Gift Boxed Water Diamond Decorated Heart-shaped Necklace" achieved sales exceeding $20,000 in just one week, making it a January dark horse in the Western market.

Shoplus Insights' product details page shows that this necklace is priced at $3.96 with a commission rate of 15.00%. It belongs to the store @DAYA and is a fully managed S-store product.

Capitalizing on Valentine's Day as a trend anchor and leveraging the double opportunity of a fully managed Valentine's Day promotion, this product reached sales of $20,000 within 7 days, with 5.4K units sold, 138 associated influencers, and 116 related videos. It's evident that this product is experiencing strong upward trends, and its marketing efforts are well-prepared.

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Can other businesses replicate the success of this breakout bestseller? Shoplus Insights will systematically break down and analyze this product from three key aspects: content-driven video traffic, product quality, and associated popularity. This can help other businesses better understand how to formulate their own marketing strategies, but success also depends on various factors such as market competition and consumer response.

Building a foundation for sales explosion through content acquisition

The top 3 product promotion short videos associated with this necklace all have over a million views. If we extend the timeline to the past 30 days, it becomes evident that short video promotions play a more significant role in boosting sales for this product.

Over the past 30 days, the product has generated sales of approximately $51,800. However, just from the top three product promotion videos, the cumulative sales have already exceeded $60,000. This highlights the high sales potential that content-driven product promotion videos can bring. It's these high-traffic video contents that have created opportunities for the necklace's sales explosion.

On TikTok's content platform, these product promotion short videos have successfully attracted a large number of potential consumers through precise targeting and efficient dissemination. They have created a positive initial impression of the necklace among consumers.

Moreover, these video creators have used diverse filming techniques to showcase the necklace's design features and practical value, igniting consumer desires to make a purchase. The explosive success of these videos in the content arena not only serves as a solid foundation for boosting sales during the Valentine's Day promotion but also contributes to sustained sales performance for future products.

High-quality products establish excellent reputation