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Exploring Trending Products on TikTok to Enhance Sales Potential
Kayla
2023-06-21

Whether you are planning to sell on TikTok but haven't decided on the type of product yet, or you are already doing business on this platform, knowing what products are trending is still fundamental. However, with thousands of products and videos on TikTok, how do you determine which ones are getting the most attention?

Characteristics of Trending Products on TikTok

Trending products on TikTok refer to the products that have the most searches by TikTok users and appear frequently on the "For You" page in a short period of time. Every industry has its popular products, such as T-shirts in the clothing industry, lipstick in the cosmetics industry, or smartphones in the technology industry. The most obvious feature of popular products on TikTok is that they have high purchase rates, quick consumption, and become popular in a short period of time.

Trending products on TikTok often have the following characteristics:

•  Wide coverage, fast spread, and easy to produce a crowd effect.

•  Exist only for a certain period and need to be checked regularly.

•  Fast sales and high profits.

How to Find Trending Products (in real-time) on TikTok?

From the experience of some customers promoting sales on TikTok, Shoplus realized that there are two effective methods to discover popular products, which are:

• Manual methods including using research tools, following influential people, etc.

• A more user-friendly approach called Top Products.

Manual Methods

One of the main advantages of manual methods is that they are simple and easy to execute. However, the results are not 100% accurate, but only approximate values, as you have no indicators or statistical data to define. Here are some manual methods you can apply:

•  Explore the Discover tab on TikTok.

•  Follow channels of influencers.

•  Look for popular products on other e-commerce platforms.

1、 Explore Trending Products on the "Discover" Tab

TikTok has an algorithm that pushes the most viewed products to the top, tracks user activity, and recommends related videos. Therefore, simply clicking on the "Discover" tab will show you a set of popular videos, tags, and audio that will help you identify currently popular products. Top trending  products on TikTok will help business owners save time, stay on-trend, and have excellent business methods.

Trending products on TikTok

2、 Follow Channels of KOLs, KOCs and Influencers

Whether you are planning to sell on TikTok but haven't decided on the type of product yet, or you are already doing business on this platform, knowing what products are trending is still fundamental. However, with thousands of products and videos on TikTok, how do you determine which ones are getting the most attention? Luckily, TikTok analytics tool Shoplus with rich professional knowledge can provide help!

TikTok analytics tool

3、 Look for Trending Products on Other E-commerce Platforms

Use search engines and similar e-commerce websites, such as Shopee, Lazada, Taobao, Tmall 1688, etc. Many customers use these e-commerce websites for purchases, so check these platforms to understand the current needs of users. The most purchased and searched products usually appear first; sellers can research to find hot trending  products in that category.

trend product list

Using "Top Products"

What are "Top Products"

Top Products is a new feature integrated into the TikTok Creative Center that highlights popular products to help advertisers determine which products to promote in their creatives. Browse through a list of trending products and products with the highest conversion rates in specific regions/countries/categories, as well as real ad samples showcasing the product.

Users can now see a trend product list containing complete metrics and information on the Top Products dashboard. Top Products also lists some of the most effective videos promoting these products, which helps advertisers reduce their search and analysis processes.

As you can see, TikTok's new automated Top Product feature benefits businesses in various ways. Specifically, users can:

• Access the entire parameter list of trending products step by step with just a few simple steps.

• Easily check product performance analysis using complete metrics such as CTR, CVR, and CPA. Further analysis can search for coverage in different regions.

• View real ad examples showcasing the product. At the bottom of the page, Top Products displays videos related to trending products with the same theme, allowing advertisers to receive new ideas and quickly update their creatives.

trend product list

Successful e-commerce brands with trending TikTok products

In fact, several e-commerce companies have successfully used trending products on TikTok to increase sales and brand awareness.

Shein

Shein is another successful online fashion retailer on TikTok. The company has a strong presence on the platform, with over 8 million followers on its TikTok account. Shein uses trending products on TikTok to showcase its latest fashion products and collaborates with popular TikTok creators and influencers to increase its brand awareness and sales.

 trending TikTok products

Colorkey

Although Colorkey is a new and emerging brand established in 2018, its development has been exceptionally smooth. It has previously won the top spot for lip gloss on a Vietnamese e-commerce platform and has since joined multiple overseas social media platforms such as Instagram, Twitter, and TikTok, with a total fan base exceeding 300,000. Through the extensive use of hashtags, we can see that the brand's popularity is evident, with the #Colorkey tag on TikTok alone having a browsing volume of up to 704.5 million.

Shoplus

Overall, these e-commerce companies have successfully used trending products on TikTok to increase engagement, brand awareness, and sales. By leveraging the platform's viral nature and user-generated content, these companies can stay ahead of the competition and keep up with the latest trends.

Final Word

Knowing how to find trending products on TikTok is not only crucial for boosting sales but also a fundamental skill that can provide significant support for your other TikTok marketing activities. Once you have mastered this, what you need to know is how to effectively sell products on TikTok. The following article may contain a lot of knowledge and will definitely be helpful to you. Check it out!

Kayla

Kayla is a creative writer and Content Marketer at Shoplus, focusing on topics surrounding social media and digital marketing. If you can't reach her, she's probably daydreaming at the beach. Keep up with her to discover more TikTok opportunities.
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